I t '•3 - J ■ J * . logue-in -? • .* r - /■* -J * to . * ' - ; v. 1 p v V -/-■* * * -> v ** Til, " J, V. , ' >< *---V- - * case — "i- -£" s .<-«'* C-*-' •/•••'"•'•at f.'.'^> ^. ~ V .. '■«•. *• i" ' -— r 1''' .* '"'*.''*;V ; * ; « 41 ; , .. . •.: • *. — '. <•• % r ■ 7 ..' - ,a" * ?j •••' !-•• "•• * ••* . : ; «»-^ :j k<- ' ! " • * •?'•■*! -. , > *v "i ' •- I •* V fr» „ 4 FILE DISCOUNT SHEET SEPARATELY ■ ■ ■ s, »• . . -' **■--.,*.*» ., - ^ , - < , ■ . * > " *• j ,_ 5. ^"-ST ^ . * .. " . \ ~ * , , ■ I < 4 -V • - V • V 3 '-! Copyright, 1908, by L. E. Waterman Company New York 3 f •'. I * 4 l r * i * '. / IN W Kroatlwav, corner Cortlandt Street. New York 1 I r mm n 9 T A D) Broadway Cl)£ JpCJt (fbtlier New York, U. S. A. Cortlandt St. Boston Chicago San Francisco Oakland Montreal Paris Santiago (.old Pr „ Factories: New York City Ink Factory: Hrooklyn. N. Y. Rubber Factory: Seymour. Conn. London, E. C. Vienna Milan Buenos Avres Dresden Mexico, D. F. 2 any of the world's great achievements originated in a dream. First comes the appreciation of a great universal need; next, the dream solution; and, sometimes,, though infrequently, there follows the realization — often after the dreamer is no more. Mr. L. E. Waterman, inventor of Waterman's Ideal Fountain Pen, was one of such, but he lived to see the develop- ment of many of his plans. First there came to him an appreciation of the world's need. Here was all mankind a slave to the ink bottle. The time and energy, throughout the world, wasted in the dipping of pens in ink was almost beyond calculation. The "dip pen" was ever inconvenient and unready. There was every reason why mankind should be supplied with a pen that required no dipping. Fountain pens had been known for many years, but, as they had not given satisfactory service the world would have none of them, and the journeys of millions of pens, from paper to ink bottle, continued. Mr. Waterman saw the need and realized that the fountain pen would fulfil it if made to give satisfaction, and resolved to make the pen as it should be made. The fountain pen was not invented by Mr. Waterman, but the application to the fountain pen, of the principle of the feed of the split reed, was originated by him, and to him is due the credit for making the fountain pen a practical writing instrument. When, in 1883, he had completed his first pen, he termed it " Ideal Now this was, and ever has been, more than word, as there is always an ideal to be maintained in the making of Waterman's Ideal Fountain Pens; the ideal being to make a pen which gives perfect service to the average man. ■ y « a ^, w »..^. > . So in making his pen Mr. Waterman made it simple and of the fewest parts possible. He knew that ink was a difficult and dangerous liquid to carry in the pocket, and that even a small amount of it^could cause damage out of all proportion to the quantity employed. He knew also that as most ink dries it forms a gum, which, in time, resolves itself almost into cement. He refused, therefore, to entertain any of the ingenious ideas which, in manufacture, promised the millennium in fountain pens, and which would have fulfilled it if the pen were to contain water instead of ink. The Ideal must stand for simplicity, safety and service. The making of a superior article is only one-half of the battle. When Mr. Waterman had produced a fountain pen that would e;ive perfect service, there was no disposition on the part of the public to rush in and buy it. They were sold, a pen at a time, only by the most strenuous effort. Mr. Waterman believed, however, that his pens were his mis- sionaries. The Ideal was rigidly adhered to; the pens gave satis- faction, and their owners, with unstinted praise, helped to make Waterman's Ideal pen far easier to sell. An ideal established in the making was followed by an ideal in selling. In order to pay the rental of the modest quarters which he occupied, Mr. Waterman was obliged to sell pens; but he was unwill- ing to hold the money of the person who was dissatisfied with the purchase. Every buyer fully understood "If your pen does not suit you, bring it back and exchange it, or we will return your money." Such a business was bound to grow, and grow it did. When the receipts finally began to exceed the expenditures, Mr. Waterman began to advertise in a modest way, and to employ salesmen as the business increased. As the results of the selling force became more effective, relations with the trade assumed increasing importance. Th us, was the Ideal broadened ,to include relations w T ith the dealer. Mr. Waterman had observed the tendency to cut the price on advertised articles, and realized that price-cutting not only robbed the dealer ot his legitimate profit, but destroyed his incentive to push the goods and give the necessary care. He resolved that his business should not suffer from this practice. In this, however, there were difficulties to be surmounted. It was unfair for the dealer to si^n a rock-ribbed agreement not to cut prices on goods he had purchased, when there was a possibility that he would not be enabled to sell them at list prices. Therefore, Mr. Waterman announced that he would sell only to dealers who would agree to maintain prices, and that he would buy back any, or all, unsold pens in stock, at the full price paid for them. Here, then, was a three-sided Ideal: to make an Ideal writing instrument, and to hold Ideal relations with the public and with the trade. The business, launched with this fairness and energy by Mr. Waterman, soon showed, in the hands of his successors, the results which were confidently expected. In twenty-four years the business has progressed from one with desk space in a cigar store, in Fulton Street, to the occupancy of two entire buildings of thirty-one thousand square feet of floor space, on one of New York's greatest corners. The corner of Broadway and Cortlandt Street is now universally known as "The Pen Corner" owing to its identification with the largest fountain pen manufac- turers in the world and their ecumenical advertising. Branch stores have been established in the principal cities of the United States, Canada, Mexico and South America. The ocean has proven to be no barrier, and, from headquarters in London, pens are distributed to the principal cities of Great Britain, and to the branch stores and dealers throughout the continent. The output has grown from six dozen pens in 1883, until in 1907 the value of pens sold was $2,500,000.00. Here indeed, then, is an Ideal and its realization. Mr. Waterman died in 1901. During the year of his death, in the business which he had inaugurated, pens were sold to the retail value of $600,000.00; he had received twenty gold medals, each being the highest award for superiority, and, taken all in all, his was one of the finest records attained by any of the great American inventors. The ideals which have made the past history of Waterman's Ideal Fountain Pen still govern the business. It ever was, is now, and always will be the aim of the L. K. Waterman Company to make and sell a simple and serviceable fountain pen, and to maintain mutually satisfactory business relations with the trade and the public. 188* Mechanics Institute, N. Y.. Excellence 1884 Mechanics Institute, N. V.. Superiority I88 1 ) Mechanics Institute, N. Y.. Special 1886 Mechanics Institute, N. Y.. Superiority 1887 Mechanics Institute. N. Y., Superiority 1888 Mechanics Institute, N. Y., Superiority 1889 Mechanics Institute. N, Y., Excellence 1889 Kxposition Universelle, Paris. Highest 189? World's Col'bian Kxposition. Chicago 1894 California Mid-Winter, San Francisco 1895 Cottoti States International, Atlanta, i'.-.i. 1897 Tennessee Centennial, Nashville Key: h. Bronze, o, Cold, s. Silver J! n n 1! n i: ( ; c, 49 1898 Trans-Mississippi, Omaha. Neb. 1900 International Exposition, Pari s 1901 Glasgow International Exhibition 1901 Pan-Atner. Exposition. litirfalo, N. V. 1901-2 Inter-State lixpo'n, C 'Iiarliz. : 0324 would be gold-filled, half-gold-mounted, taper cap, No. 4 si/e gold pen On the following pages are reproduced, exactly, illustrations of the various sizes ot gold pen points, shapes of the various styles of holders, a complete line of styles and mounting, etc., to which this forms a complete key. 16 Cone Cap Holders In all sizes (illustrations actual size) Size 18 Showing sizes of holders, indicating inlc-holdine capacity, and relative sizes of gold pens 17 Straight Holders In all sizes Size 7 (illustrations actual size) Sliowinesi7.es of holder?, indicating ink-holding capacity, and relative sizes of gold ,hm.s IS Taper Cap Holders In all sizes Size 28 Showing sizes of holders, indicating ink-holding capacity, and relative sizes of jfold pens 19 Straight Plain Chased No. 2 S2.50 No, 2 $2.50 No. 3 3.50 No. 3 3.50 No. 4 4.00 No. 4 4.00 No. 5 5.00 No. 5... 5.00 No. 6 6.00 No. 6 COO No. 7 " 7.00 No. 7 7.00 No. 8 8.00 No. 8 8 00 Illustrations arc size of No. 4 Holders Mottled Hexagon No, 2 S2.50 No. 2 53.00 No. 3 3.50 No. 3 4.00 No. 4 4.00 No. 4 4.50 No. 5 5.00 No. 5 5.50 No. 6 6 00 No. 6 6.50 No. 7 7.00 No. 7 7.50 No. 8 8.00 No. 8 8.50 Comparative sizes shown on pape 18 20 Plain No. 12 52.50 No. 13 5.50 No. 14 4.00 No. 15 5.00 No. 16 6.00 No. 17 7.00 No. 18 8.00 Illustrations arc size of No. Chased No. 12 $2.50 No. li 3. so No. 14 4.00 No. 15 5.00 No. 16 6.00 No. 17 7.00 No. 18 8.00 No. No. No. No. No. No. No. Mottled 12 S2.50 13. 14. 15. 16. 17. 18. 3.50 4.00 5.00 6.00 7.00 8.00 No. No. No. No. No. No. No. Cardinal 12 S2.50 1 J. 14 15. 16. 17. 18. 3.50 4.00 5.00 6. 00 7.00 8.00 Comparative sizes shown on page 17 Cone Cap Holder Taper Cap Holders I • * * Threaded No. 12 52.50 No. 15 3. SO No. 14 4.00 No. 15 5.00 No. 16 6.00 No. 17 7.00 No. IS 8.00 {hv3c Plain No. 22..... 52.50 No. 2? 5.50 No. 24 4.00 No. 25 5.00 No. 26 6.00 No. 27 7.00 No. 2K 8.00 Chased No. 22 52.50 No. 25 5.50 No. 24 4.00 No. 2 5 5.00 No. ,26 6.00 No. 27 7.00 No. 28 8.00 • V Mottled No. 22 52.50 No. 25 '.. 5.50 No. 24 4.00 No. 25 5.00 No. 26 No. 27 6.00 7.00 No. 28 8.00 Illustration is size of No. 14 Comparative sizes shown on pace 17 Illustrations shown are size of No. 24 Comparative sizes on pa ye 19 Vest Pocket Styles Straight Holders Cone Cap Holders ? "it ^ •A ».»•>*' ^1 No. No. No. No. No. Black 2 v S2.50 No. 3 v 3.50 No. 4 v 4.00 No. 5 v 5.00 No. 6 v 6.00 Nu. Chased 2 v 52.50 3 v 3.50 4 v 4.00 5 v 5.00 6 v 6.00 Black No. 12 v S2.50 No. 13 v 3.50 No. 14 v 4.00 No. 15 v 5.00 No. 16 v 6.00 to Chased No. 12 v *2.50 No. 13 v 3.50 No. 14 v 4.00 No. 15 v 5.00 No. 16 v 6.00 Illustrations shown are size of No. 4 v. Comparative sizes of pen points on pa^e 18 Illustrations shown are size of No. 14 v. Comparative sizes of pen points on paye 17 Desk Holders Plain No. 43 S3. 50 No. 44 4.00 No. 45 5.00 No. 46 6.00 Illustrations arc size of No. 44 Mottled No. 4 3 53.50 No. 44 4.00 No. 4 5 5.()() No. 46 6.00 Threaded No. 43 S3. 50 No. 44 4.00 No. 45 5.00 No. 46 6.00 Sectional \ 'i <•■.*• Shovvine cap on pen All sizes furnished with caps at price? n< listed Comparative sizes indicated on page 19 24 Cone Cap Holders Self-filling Pump Pens I'latii Chased M No. I Z v #U)0 No. 12 r *l.OO No. 12 v No. 1 I i- 4.00 No. I i v 4.00 No. I i I- No. 14 I' 4.50 No. 14 i- 4. SO No. 14 v No. IS i- 5.50 No. 15 i- 5.50 No. 15 i- No. 16 i' 6.50 No. 16 v 6.50 No. 16 !• No. 17 v 7.50 No. 17 i> 7.50 No. 17 »• No. 18 !• 3.50 No. 18 r 8.50 No. 18 v ottled Sectional View J1.00 Src p. li;c 4^ for description .. 4.50 ^ Mailc also in Cardinal ^ at same prices as Plain 7. 50 See page 36 for 8. 50 Silver Mounted Illustrations are size of No. 14 i\ Comparative sizes shown on page 17 Gold-mounted Straight Holders Hands Ribbed Hands Chased Hand No. 2 c;. m. 55 50 No. 2 cm.. 53. 50 No. No. 3 ( ; m . 4 50 No. 3 cm.. 4.50 No. 3 CM No. 4 CM. 5 00 No. 4 cm.. 5.00 No. 4 CM No. 5 ( m . 6 00 No. 5 cm . 6.00 No. No 6 CM.' / * 00 No. 6 cm.. 7-00 No. 6 <; m .53.50 4.50 5.00 6. 00 7.00 No. No. No. No. No. ft Chased Hands 53.50 4.50 5.00 I V.CM 3 V.CM 4 V.C M 5 V.CM 6 v. c m Also with Plant . 6.00 . 7.00 Hands Illustrations are size of No. 4 Comparative sizes shown on page 18 Gold-mounted Cold Killed. Plain Hands Cold Killed, Chased Bands No. 12 cm 5 J. 50 No. 12 cm 4*. 50 No. 1 ? i;.m 4.50 No. 1 i <..M 4. 50 No. 14 <; m 5.00 No. 14 cm 5.00 No. 15 cm 6.00 No. 15 cm 6.00 No. 16 cm 7.00 No. 16 <;.m 7.00 Cone Cap Holders Cold Filled. Solid Coid. Chased Hands Chased Hand on Cap W ith Nameplatc No. 12 c. M . . . ....55. 50 No. 14 <;.m 58.00 No. 1 i <;. M . . . .... 4.50 No. 1 5 c m 10.00 No. 14 c. M . . . .... 5.00 No. 16 cm 12.00 No. 15 c, M ... . .. 6. 00 Also with Plain Hands No. 16 c; M . . . .... 7.00 No. 17 Cm M... .... 8.00 No. 18 g M . . . .... v.oo Illustrations r.re hize of No. 14 Comparative sizes shown on pace 1 Gold-mounted Gold Filled, Narrow Hand Solid Goh 1. Wide Band No. 12 G.M.M.... 50 No. 12 G. M.M.. ...$8.00 No. ] J c;.m.m.... .... 4.50 No. 14 g. M.M.. ...10.00 No. 14 G.M.M.... .... 5.00 No. 15 G. M . M . . ...12.00 No. 1 5 G.M.M.... .... 6.00 No. 16 c. M . M . . ...15.00 No. 16 G.M . M„ . 7.00 Solid Gold No. 12 g.m.m 56.50 No. 14 g.m.m 8.00 Cone Cap Holders Solid Gold. Scroll Band Solid Gold, Pansy Band No. 12 g.m.m $8.00 No. 12 g.m.m $8.00 No. 14 g.m.m 10.00 No. 14 g.m.m 10.00 No. 15 g.m.m 12.00 No. 15 g.m.m 12.00 No. 16 g.m.m 15.00 No. 16 g.m.m 15.00 Illustrations are size of No. 14 Comparative sizes on pace 17 28 Gold-mounted Taper Cap Holders ft*' Gold Filled. Plain Bands No. 22 cm #3.50 No. 2? cm 4. SO No. 24 cm 5.00 No. 25 y:.M 6.00 No. 26 cm 7.00 Gold Filled. Chased Hands No. 22 cm S3. 50 No. 23 cm 4.50 No. 24 cm 5.00 No. 25 cm 6.00 No. 26 cm 7.00 Solid Gold. Chased Bands With Nameplate No. 22 cm 56.00 No. 24 cm 8.00 Also with Plain Bands Gold Filled. Plain Band No. 22 cm.m $3.50 No. 24 cm.m 5.00 Solid Gold. Plain Band No. 22 cm.m #6.50 No. 24 cm.m. 8.00 Illustrations are size of No. 24 Comparative sizes are shown on pa^e 19 29 Half Silver Covered Cone Cap Holders No. 214. .#8.00 Rose Wreath No. 2 14 58.00 / Heavy l-'lower No. 214 $8.00 In Rose or I J I v Pattern JO I l\tche>ili|i,4U|i< fl Filigree, Cardinal No. 412 S5.00 No. 414 .... 7.00 No. 415 8.50 No. 416 9.50 No. 417 11.00 No. 418 12.00 Illustrations are size of Nos. 414 and 424 Covered Taper Cap Holders as- n as e>3 5-M I w Chased No. 424 $12.00 Snake No. 424 515.00 Comparative sizes shown on pa^es 17 and 19 *5 Full Silver Covered Half Gold Covered "4 K.. ; t IL lid 1 Pineapple No. 424 S12.00 Also Gold I'illcd No. 0524 515.00 Solid Cold No. 524 $35.00 Illustrations are size of Nos. 424, 414 p and 314 Taper and Cone Cap Holders «•#• it it«# *»d Rose Wreath No. 424. $12.00 i tjimtltiffffH m ilMMlllJ IV 38 1 Pump. Filigree, Black, Chased Filigree No. 412 p $5.50 No - 0314 * 8 - 00 No. 414 p 7.50 Solid Cold No. 415 p 9.00 No. 314 J20.00 No. 410 p 10.00 Comparative sizes shown on pages 17 and 19 36 Half Gold Covered Taper Cap Holders . i i. i i Plain No. 0322 55.00 No. 0324 7.50 Soli(J Gold No. 322 510.00 No. 324 15.00 Illustrations are size of No. 324 Barley Corn No. 0322 46.00 No. 0324 8.50 Solid Gold No. 322 #15.00 No. 324 20.00 Plain Wreath Solid Gold No. 324 516.00 iff ft Chased No. 0322 $7.50 No. 0324 10.00 Solid Gold No. 324 525.00 Comparative sizes shown on pace 19 37 Half Gold Covered Gold-mounted Pearl Also in ("one Cap style No. 612 fi.M #6.00 No. 614 <;.m 7.50 Illustrations arc size of Nos. ^ 24 and 624 Comparative sizes on page 19 Full Gold Covered Straight Holders Golph No. 0502 S10.00 No. 0504 15.00 Solid Gold No. 504 840.00 1% Y Puritan No. 0502 510.00 No. 0504 15.00 Repousse Solid Gold No. 504 540.00 If 1 Rose Solid Gold No. 504 #45.00 Illustrations are size of No. 504 Comparative sizes shown on patre 1H Full Gold Covered i f ? 1 1113 Ml I- ■* Straight Holders fcv 5.».H Plain No. 0502 57.50 No. 0504 10.00 Solid Gold No. 504 525.00 Illustrations arc size of No. 5 04 Plain Wreath Solid Gold No. 504 526.00 Barley Corn No. 0502 59.00 No. 0504 12.00 Solid Gold No. 504 5?0.00 Chased No. 0502 510.00 No. 0504 IS. 00 Solid Cold No. 504 5) 5.00 Comparative sizes shown on p.nre 18 40 Full Gold Covered 14 (•««»««■ Straight, Cone and TaperCap Holders i ft 'I t I V Grecian Solid Gold No. 504 545.00 Filigree. Black No. 0512 510.00 No. 0514 12.50 No. 0515 15.00 No. 0516 18.00 Solid Gold No. 514 S25.00 No. 515 J0.00 No. 516 40.00 Illustrations are size of Nos. 504. 514 and 524 Chased Filigree No. 0514 515.00 Solid Gold No. 514 £?5.00 V/ Pansy No. 0524 $15.00 Solid Gold No. 524 £3 5.00 Comparative sizes shown on pages 17, 18 and 41 Taper Cap Holder Cone Cap Holders tfftMfMlf i f i Mounted Styles »«•<# rwaij 4 rvf!24 Colonial Solid Golil No. 322 512.00 Illustrations arc size of No. 322 and No. 514 Colonial 'Silver No. 412. 58.00 No. 414. 59.50 Solid Cold No. 514 545.00 Half Mounted — Silver No. 212, 55.00 No. 214. 56.50 Half Mounted— Solid Cold No. 314 520.00 Majestic No. 0512 515.00 No. 0514 16.50 Solid Cold No. 514 $55.00 !3Aj f3t Plain No. 0512 58.50 No. 0514 10.00 Solid Cold No. 514 550.00 Comparative sizes shown on pa ires 17-17 42 fff nirt r im 11 ^ iff-*""""- Q 9 (=5 •i it "V , ..r '•f ^ " ' • ki'-' 111 ass?* IN * '•" > * .4 v ■. Chatelaine Pen A most practical style for ladies' use. Can readily be carried pinned to the dress ; is always convenient H and ready to write l>v unscrewing the barrel from the cap. If desired ■ !| the caj) also may be slipped off of the lip of the neat little, fleur-de-lis I design, gold pin to which it is Attached. Made in (> sizes, each with 2 gold bands. Prices include pins. No. 12 r..M. Chatelaine... 'Ml , 'i.'iii'.V.ir.'W • I 1 No. 14 " No. IS " No. 16 " No. 17 " No. 1H " SSf 1 - 45.00 7.00 8.50 9.50 11.00 12.00 Name plate on top band for ensrravine. Illustration is »i-/.c of No. 14. Comparative sizes shown on paL'e 17. A^y . ji-l IT**.' «»» »*•• •' « ■ ■■ ♦•••>.r .;':■.«»* 4< 4 Showing how it is sealed when closed Safety Pen A style that can be carried in any position, upside downright side up, side ways or end ways, and can- not spill. All the superior features and patented parts in the regular Waterman's Ideals are combined in this fountain pen, in addition to it being so made that the gold pen conveniently screws back into the barrel per- mitting the cap to screw down on the open end and positively seal the barrel. An excellent style for ladies' use as they mav be carried in purse, hand-bag or trunk with perfect safety. A general traveling style of fountain pen. iM.'idc in 'A styles anil f> sizes as described, with increasing ink capacities and sizes of ld pens, Showing how it is scaled when open No. 12 v.s. in.) 5?. 00 No. 12 s. ( 5 in.) SUM) Actual size No. 12. Vest Safety, Plain— closed This style in the I sizes shown No. 14 v.s. (4?S in.) 54.oo Also in loni; sizes No. 14 s. (5'x in. ) #4.00 N„. IS s. in.) Made in Plain. Chased. Muttled and Cardinal No. 15 v.s. (4'A in.) .55.00 .55.00 No. 12 v.s.c.m. (4'i in. ) .54.00 No. 12 s.cm. ( 5 in. ) :?4.00 Actual size No. 14. Vest Safety, <;.m. „,„.„ This style in the * sizes shown No. 14 v.s. cm. (4 l « in. ) 55.00 Also in lonir sizes No. 14 s.<;.m. ( 5'<8 in. ) .55.00 Made with 2 K old hands. XM.ased (as shown). „ r Plain, and with 1 Plain middle ham No. 15 v.s. cm. (4' 2 in.) 56.00 No. 1 5 s.c.m. ( 5 in. ) 56.00 No. 412 v.s. (A l i in.) No. 412 s. (5 in. ) 55.50 Actual size No. 415. Vest Safety. Pil^ree— open This style in the ? sizes shown 55.50 N,,. 414 v.s. (A'a in.) #7.00 Also in loiii.' sizes No. 414 s. C> 1 /* in.) 57.OO No. 415 s. (5^ in.) No. 415 v.s. (4 l j in. ) 58.50 .58.50 44 Open Plain Check Hook Pen t Actual size) Check Hook Pen A perfect Water- man's I deal, in mini- ature, which has met with great favor. Designed as a con- venient size for vest pocket or purse use, f o r h a n d i n e s s i n signing checks or making notes, or for compact combina- tion with diary or pocket memoran- dum hook. In three styles I'laiii Mack 52 50 f Main Cardinal 2.50 Filigree Mounted 5.00 Open Filijrree Check Hook Pen (Actual size) The Hahy Pen — actual size. 52. 50 The Baby Pen A perfect little Waterman's Ideal which is very satisfactory for general use where a small pen is required. A splendid style for children's use. One which is extensively used for birthday or christening gifts. 45 Pump-Filling Styles A SELF-FILLING style of perfect action, without any complicated parts. Of the highest quality and finest manufacture, which the trade-mark guarantees. In all the styles illustrated on page 25, and Filigree on page 36. There are no soft rubber parts to be affected by acids in the ink. The pump-filling pen is filled without the use of a dropper, by simply unscrewing the butt end of the holder, and, after inserting arm Operation of I'illini? the pen point in ink, slightly oscillating the small plunger. The ink is drawn right up into the barrel. When filled, the end may be readily screwed on again. The same operation, using water, cleans the inner parts of the pen. The small slot at the butt end (see page 25) permits a coin to be inserted for use in unscrewing the part easi ly. Made with all styles and sizes of gold pens, and fitted with the superior Spoon Feed. Made also with gold hand on cap, at prices $1.00 higher than the plain styles shown on page 25, 46 Secretary Pen This fountain pen is adapted particularly as a dainty style for library and writing- desk purposes. Delicate, yet very strong and durable, anil of that fineness and pattern which make it so popular and appropriate. Many writers rind great permanent convenience in a small pen of this kind. A perfect and complete Waterman's Ideal of a de Luxe style for general use and particularly appropriate for ladies. In one size only and of the several styles shown below. (illustrations actual size) The Secretary l'en is of the regular Cone Cap style in reduced size V • Showing pen closed No. \2 l /2 Chased 52.50 Also made in plain and mottled No. \2l4 v.. m S3. 50 Also with chased hands or one middle hand No. 512^ Colonial ..523. 50 (Solid (.'old) Other styles of the Secretary Tens are: No. 12 1 A 1 Solid ( .'old middle hand 55.00 No. 1! 2 ' -! Colonial. Jj ifold coi ere.l 515.00 No. ZIZ'A Colonial. Vi silver covered 5.00 No. WZVi Barleycorn, l A fold covered IS. 00 No. 4l2'/2 Filigree, full silver covered 5.00 No. 5I2!£ Filigree, full told covered 23.50 No. 4 1 2 1 2 Colonial, full silver covered 8.00 No. 512!a Barleycorn, fulU'old covered 25.00 No. 0512'/2 Plain, full gold-filled covered 56.50 For description see pages 15 and 16. For styles of mounting- see foregoing pages. i *> 4 / I' a!' the occasions that present themselves from the first to the last day of every passing year there is positively no other one article, among the staples of the world, that affords as useful, beautiful and ap- propriate a gift as a fountain pen. It is a lasting reminder of the giver, and in the hands of the rece.ver, is an object of great pride, whether in the possession of a youth or an elder. That the standard quality, which has been recognized the world over for a quarter century, increases the value of the pen, to the receiver, is acknowledged by the donor in his selection of a Waterman's Ideal at an agreeable cost. The gibes and slings of old have ceased where Waterman's Ideals are known, and their distribution continues to grow year after year to permanently supplant all other tools for handwriting purposes. The appropriateness increases with the consistency in preparation. For College Students, Lodge Members or Fraternal Orders the Emblematic Mountings are exceptionally apropos. Provincial Emblems are also always appreciated in their home countries, by the natives or travelers. Handsome Sets, as suggested on page C2, are, without doubt, the-finest gifts for Christmas,. Weddings, etc., that can be conceived. So on, with the Business Man, in his every branch, there is a special pen for every purpose; The Professional Man ; The School Child; And last, but not least, The Lady at Home, or in business, is the most enthusiastic of all, in her ownership of that "dear little life companion — Waterman's Ideal." 48 Emblematic Mountings of the various Colleges, I< ratermties, Lodges and Provinces, here illustrated, when mounted on a Waterman's Ideal, afford most appropriate gifts for all occasions, particularly at Lod^e Installations, College Commencements, or as Tourists' Souvenirs. & The pronounced beauty of these emblems cannot adequately be reproduced, but in reality being enameled in colors on solid gold, they are, indeed, exquisite; and when mounted on" a gold band around the cap of pen they are rich beyond description. College Emblem. Pens Yale West Point Mystic Shrine A Houst Maple Leaf New Brunswick Harvard Princeton Univ. Penna. Columbia Stanford Univ. Cornell Vassar Univ. of Va. CRSTAREET PRXSWtf^ N. V. Univ. Fraternal Orders and Clubs Odd Fellows lilies Scottish Rite Knights of Columbus Blue Lodge Knights of Pythias Fagles Canadian Emblems and Coats of Arms Fleur de Lis Winnipeg British Sr. John City. N. B. Nova Scotia All prices shown on following pages Dominion Univ. Mich. Annapolis Royal Arcanum Knight Templar Halifax McCilt College 49 College Emblem Pens t i •. I', >^ • :3I No. 14 Univcrsilv of Michigan No. 14 Stanford Univcrsilv 7 "- 1 9 if • i - \ ■ ^ ■\4 r ' Each of tin" below-named emblems, in stuck, mounted on No. 14 pen. as shown above, in leather case, with ink dripper, $12.00 Yale, i I arvard, Princeton , Columbia, Cornell, V;issnr, Univcrsilv of Pcnnsvlvnnin , University of Michigan, Leland Stanford University, University of Virginia, \e\v York University, Annapolis, West Point. So Fraternal Emblem Pens v. ■ & V; •V" * ft -<■ > No. !4 Knights of Columbus Krnhlem Nil 12 No. I 1 No. 14 Maple Leaf £6.00 #7.00 57.50 Fleur tic Lis 6.00 7.00 7.50 Dominion 6.00 7.00 7.50 6.00 7.00 7.50 Nova Scotia 6.00 7.00 7.50 New Brunswick.. 6.00 7.00 7.50 6.00 7.00 7.50 Halifax 6.00 7.00 7.50 No. 514. Solid Clotd Mystic Shrine Lmblrm Si. John City... Mc(.ill College No. Emblem 14 Blue Lodge 14 Knight Templar. 14 Scottish Rite No. 514. Solid Gold Mounting- In handsome leather cases with ink dropper No. 12 $6.00 5.50 No. Mine I No. It $7.00 6.50 -any Emblem 14 .KllgC No. 14 57.50 7.00 Price .. 512.00 .. 14.00 .. 14.00 listed, S No. 14 1-HkM No. Kmblrm Price 14 Shrine JI2.U0 14 Knight j of Columbus 12.00 14 Royal Arcanum 12.00 14 Odd Fellows 12.00 14 B. P. O. klks 16.00 14 Boost Club 12.00- 14 Eagles 12.00 14 Knights of Pythias 12.00 .00 Clip-Cap extra ; see page 58 51 (Jilt Styles m The accompanying illuMrations merely £ surest the many handsome diversities of our extensive nilt styles. 1 We have prepared, in I his line, iui- • merous Hue eases, leather, etc., in which - can be placed any style pen which may be selected, w ith a Pompciian Copper Trav- elers' Ink Killer (as illustrated)". We show also our handsome Cut Glass Desk Ink Killer, sterling deposit mounting. Complete information upon request. l'oinpeiian Ink Filler 57.50 >■■; Leather Case 2.50 % I'cn as Selected Cut Glass. Deposit Silver Desk Ink r'ilier 7.50 52 Special Mountings Diamond Mounted Kmerald End Special Fluted Professional Design Masonic Design $150.00 $50.00 $75.00 $75.00 We are prepared to furnish any special mountings which may be required, and of which the above designs are suggestive. We are always pleased to supply suggestions and quote prices upon request. Clip-Cap extra ; see page 5s». Gold Pens A LL pens bearing our imprint are made ol 14-karat gold, hand-tempered and l\ tipped with selected iridium (the hardest metal) for everlasting use. Pens JL jL are made in all styles and sizes and are carefully ground to every imaginable kind of point in order that every writer may be perlectly suited with a lavorite style. The action ol any steel pen can be exactly duplicated, upon receipt of sample. Below are illustrated, in actual size, gold pens Nos. 1-10, showing the various length nibs in which each size is made. SHORT MEDIUM LONG 6H0RT " MCOIUM SHORT All short and medium nibs made with line, medium, coarse and stub points. All long nibs are made with line, medium and coarse points. Comparison of fine, medium, coarse and stub points shown on opposite page. Gold Pens MOST of the sixes shown opposite can he had with various special ,, () i„rs for specific writing purposes, a few of which are illustrated below. This specializing in manufacture assures that the requirements of every writer can he exactly fulfilled. iTEMOORAPHtRS BOOKKEEPERS MAH.FOLD OBtiqUE V tURNED UP » , MUSIC FALCON •RULING '„v _lfc„» - m . . J t , -ff »*i llW» llililttlfl Stenographers' Pens are made in various grades of flexibility to shade properly tor anv system. Bookkeepers' Pens are made to write so finely, distributing the ink lightly, that, although legible, no blotting is necessary. Manifold Pens are made with nibs so stiff that the necessary pressure to make several carbon copies may be brought to bear, and so smooth as to be perfect for general use. Oblique Pens for writers who hold the pen between the hrst and second fingers, or other odd positions. Turned-up Pens or ball points of different degrees ot fineness. Illustration shows comparison ot fine, medium, coarse and stub points in which each size pen is made, as described on opposite page. Stub pens can be had with narrow, medium or broad points. ^^-■mWBSm I / k In short, our gold pens are the best ■ #11§IF W that can be made, in every respect. 1 he \ purity of the gold makes them non-cor- rosive; the unexcelled workmanship, the variety of points, and the grades of flexi- b.lity all tend to the perfection of Waterman's I, leal. We are thus enabled to suit everyone with his favorite pen, warranted uncondi- tionally and guaranteed to be satisfactory or refund money. M E DlUM The Five Styles of Holders There are five styles of Waterman's Ideals: Cone Cap Holder TIIK cone cap holder embodies many principles, which are far in advance ol all other styles of fountain pen holders ever made. This st vie, original with us, is the result of years of constant study and experiment. The holder is smooth and regular and easy for the lingers of the writer, as it prevents exhaustion of muscles. This style may he held without the strain of the usual tight grip and hard pressure. The caps may he duplicated bv mail, in any part ol the world, without requiring the holder to he litted, owing to the self- adjustment ol the cap over the evenly-tapered cones, both at the neck of the holder, to cover the gold pen, and at the tip end when writing. The cap fits on the barrel, over the ink joint, avoiding its loosening or tightening in removal, and protecting it from breaking. The caps of a certain size will lit exactly on either end of any holder stamped with a similar number. Straight Cap Holder Our original style, which is still preferred by some writers. The cap fits up against the shoulder at both ends, but when in place affords a symmetrical appearance, which cannot be excelled. Taper Cap Holder A combination ol the straight and taper styles, for pocket or desk use, and particularly appropriate for ladies, being slender and a very grace! nil \ -shaped holder. This style we neglected to patent ; hence, have- been complimented In- most manulacturers copying it. Desk Holder M he best style lor ollice or library use. A long, taper barrel, as slim as is pos- sible lor the size ot the pen carried, and with a smooth surface from pen to tip. Salch 'I he latest development in Waterman's Ideals; was planned for those who 'equire a pen that can be carried m any position without spilling. M Straight; Mylrs: I'lain and Mottled The Five Styles of Caps (Sec patfe (57 for prices) Cone Caps ENTION the number appearing on the butt end of any holder of the Cone shape, and the finish ' S[yles: IJhli "' cu ^ d ' M '* ,e, » a,ld c ^ li,,al desired, and we can supply any cap required. The Cone Caps listed can be supplied mounted with plain or chased gold band, or etched silver band, with name plate, at $1.00 additional. Desk Holder Caps are identical with the regular Cone Cap as shown. Straight Caps and Taper Caps To replace either a Straight or Taper Cap, it is necessary that we receive the holder in order to fit them accurately against the shoulder. There is always some variation in the size or the holder, depending upon the length of time it haS been in USe. Taper; Styles: Plain. Mottled ami Cardinal Safety Pen Caps These caps are threaded inside. To in- sure a proper fit, the holder must be sub- mitted in order that they will be absolutely ink tight. Above caps .mounted in any style, with tfold or silver to match the mounting on the barrel, can be furnished promptly. Write for inlormation. Thimble Cap A clever, yet simple, device for protecting fin- gers, that by habit of the writer creep so far down on the holder, as to sometimes touch the gold pen. These caps are the same price as our ordi- nary Cone shape caps, and are made in all sizes. This device is simply a two-piece cap, both parts of which are removable. Kor bookkeepers, stenographers and expert writers we make a hard rubber bell-shaped finger guard that fits over the joint, acting as a rest for the finger and preventing cramping. Kitted to cone cap holders only. Price, 25c each. Styles: IMaiii. Chased. Mottled and Cardinal Ideal Clip-Caps THE patented Clip-Cap described on page 14, is without doubt one of the greatest factors in rendering Waterman's Ideals the practi- cal pocket writing instrument of ail time. They are demanded everywhere, owing to their broad publicity and their satisfactory use. A simple but strong device that grips the pocket, and is a positive protection against loss. Made in Four Qualities Costs ol Clips, separate, in the various metals Gorman Silver $ .25 Sterling Silver 50 Rolled (Juki $1.00 Solid Gold 2.00 Clip Separate Cost of Complete Clip-Caps ( t' cr m an S l c r 1 i n ir K oiled Solid Silver Silver Cold (;<»i«i 2, 12, 22 ( Jap with Clip attached $ .50 $ .75 $1.25 $2.25 3, 13, 23 .50 .75 1.25 2.25 4, 14, 24 .50 .75 1.25 2.25 5, 15, 25 .55 .80 1.30 2.30 (J, Hi, 2(> .05 .00 1.40 2.40 17, 27 .75 1.00 1.50 2.50 1H, — .75 1.00 1.50 2.50 Clip-Cap If your customer desires to trade in his Waterman's Tdeal Cap for a Clip-Cap of the same size, accept it, and charge only for the clip, pro- viding the cap returned is in good condition. We will ex- change any such caps for Clip- Caps, to replenish vour stock, and charge for the clips only. When a clip is desired in connection with the sale of a complete new pen, add the cost of the clip to that of the pen. For the convenience of the trade in fitting Clip-Caps on any Cone Shape pen that may he presented, we have prepared a small, well selected assortment, in an attractive counter display case as illustrated. To ascertain the cost of any separate Clip-Cap, add the price of the Clip (see above) to that of the Cap (see page 67). The numbers on the butt end of any Waterman's Ideal denote the size of cap to fit. (I lass Front Case, with Drawer Actual Size. <''/« x 7 x 3/8 3 dozen Assorted Clip-Caps in Show Case, complete, $1S.75 58 E KG RAVIK..G GOLD and Silver mounted pens, in most styles, have a plain space, or name plate, for engraving. We maintain an engraving department especially for the convenience of our trade, and we are, therefore, prepared to handle all orders for this class of work promptly and skillfully. Style Kl Si vie K2 Style i-:.} Style K4 Style K5 Style K6 Style K7 St vie KS 1. ft jr < r, Trui it Style E2, Style ES, Style K7, Style E3, Style E3, Style El, Style Eb\ Style Style ICS, Script 4c per letter Script 4c per letter Block be per letter Old English, small l()c per letter Old English, capitals only 15c per letter Dropped cipher (3 letters or less) 40c per pen Script monogram (3 letters or less) 40c per pen Ribbon monogram (3 letters or less) 75c per pen Block monogram (3 letters or less) 75c per pen We do no en«rravinir for less than 15c We illustrate above the several regular styles and quote prices for the work. In ordering engravings exceptional care should be taken to write initials, name or date very distinctly, as alterations cannot satisfactorily be made. During the Christmas Season orders cannot be executed promptly if received later than December 15th. 59 Method of Boxing For Wholesale and Retail THE convenient and consistent method of boxing Waterman's Ideals, m a uniform manner, has long been a great aid to our dealers, and the particular style of blue boxes used has become estab- lisned as part of our trade mark. The illustration below shows the style of box employed in shipping, pens to dealers. In packing pens for shipment, thev are placed in these boxes, containing six, nine or twelve pens, which are carefully sealed. Af- to wrong light. will lo^'italostr* * • ' . ^fS^S^^ . . ...... - ,;U, t ^^^^Mhi^ PoUthtd hard rubber, •xpow*^tsHWj&L ~>.?9ff '?><\- x ' 10 • tron * Hizht. will In— ift lr,.«.. .... ' >W ■' .'.Waterman t "$3$& Ideal Fountain PensY.^?884B* :f.fV : ^ - 17S Broadwa y. «^l\f^ New York, N. Y; ^^XW> .1 Thu bm c«ni%in» / ■*- 1,1... p . check b,f of , hffiV^Ul ' Packed by rx.iinf our regular individual blue paper boxes, containing filler and instructions. With shipments of pens for the Christmas Season, we -supply our special des,gn individual Holly Boxes, which are so much appreciated. When requested, we can also supply attractive and properly designed boxes for the blaster Season. 60 Method of Boxing For Retail The illustrations below suggest the various handsome grades of cases in which Waterman's Ideals, of the various styles, are supplied. Each case contains filler and instructions. Small size boxes hold pens, sizes 12 to 15 Large " " " 10 and larger The two styles shown in this column supplied free of charge with mounted pens, retailing at $3.50 to $7.50. Knapsack Imitation leather, lined with purple velveteen In two sizes \ T o. 4, Small, 25c ; No. 0, Large, 25c Imitation Morocco Lined with purple velveteen and satin In three sizes No. 24, Small, 25c ; No. 20, Large, 25c ; No. 28, Extra Large, 35c Green Morocco Lined with fine green velvet ami satin In two sizes No. 24, Small, 50c ; No. 20, Large, 50c Furnished free of charge with pens retailing at $7.50 to $10.00 S3US Purple Velvet Lined with finest purple velvet and satin I n one size only No. 120, $1.00 Furnished free of charge with pens retailing at $10.00 to $15.00 Leather with removable block Lined with finest green velvet and satin In one size only No. 220, $1.50 Furnished free of charge with Solid Golci Pens Illustrations arc one-third actual size 61 Ideal J oint Openers MANY fountain pen users are in the habit of screwing down the neck or joint very tightly and sometimes lay the pen aside for weeks, with the result that the unscrewing of the joint becomes a difficult matter, as there is so little room to grip. It was for this reason that our Joint Opener was designed to fit any style foun- tain pen, taking a tight grip on the section, permitting same to be readily unscrewed without in the least injuring the finest holders. T3IO Opener Opener on Joint Section Attractively carded on display stands of one dozen each, the use of which greatly aids in their sale. Price, $1.20 per dozen. Ideal Pen Cleaners The use of different kinds of ink in a fountain pen, some of which may be muddy and thick, will in time clog its most delicate part — the Feed. This, then, should be thoroughly cleansed from time to time, and as the gold pen should never be taken apart or separated from the feed in any way, we designed this Pen Cleaner, for the greatest convenience in use. It is only necessary to place this bulb over the screw-end of any size section, and drawing ;l nd dis- charging water by the use of the bulb thoroughly cleans the inner parts and dissolves any gummed ink. Attractively carded on display stands of one dozen each, the use of which enhances the sale. Price, S1-.80 per dozen. Cleaner CJeancr in use Ink Fillers FOR years past our dealers have been called upon to supply to their customers, without charge, ink fillers for fountain pens, in cases where they have been lost or broken. To do this it has been necessary to remove them from the regular stock boxes, fur- nished to pack the individual pens in for sale. In order that this trouble might be eliminated, and dealers enjoy the additional profits, which would result from the sale of these fillers, we prepared two styles and mounted them attractively on display cards, as shown. The result of this has been a demand for them that has never been known. No. 3 Style — Rubber Tube and Bulb No. 2 Style — Class Tube with Rubber Bulb Price, $l.bO per dozen, carded Price, 60c per dozen, carded The No. 3 Style is indestructible and holds a sufficient quantity of ink to completely fill any ordinary size of fountain pen. The tube is sufficiently long to place at the bottom of any holder, thus avoiding the formation of air bubbles by withdrawing the bulb as pen is filled. Mercantile Snapper-Catches A convenient holder, designed for those who require an article to hold pen or pencil in pocket, and that is interchangeable -and adjustable to any size. The price is low and the demand is continually proving to be very large for a holder of this kind. Made of highly-tempered spring steel, in gun metal finish, in three sizes : No. 11, Small; No. 12, Medium; No. H), Large. Attractively mounted — three dozen assorted sizes — on handsome, embossed celluloid card. Price, $1.20 per dozen. Safety Pockets FOR convenience and safety, in carrying fountain pens. Made in vest pocket or chatelaine styles. The greatest security against loss of pens where the Clip-Cap is not employed or for ladies' use. Our complete line is made very substantial in quality and from selected skins of leather or finest grade velvet. A full stock will show increased sales and interest in your foun- tain pen department and prove a ready seller. Vest Pocket Styles with Safety Fastener on back One Part Two Parts Three Parts Leather Colors: Black. Russcl and Tan Trice. 51.80 per I )<>/.. Velvet Colors : Green ami Brown Trice. 52.40 per Do-/.. Velvet Colors: Green ami Brown Trice. 5J.f>0 per Doz. 1 .eat her Colors: Black. Tan ami KiishcI Trice*. 52.40 per Do/,. Leather Colors: Black. Russet and Tan Trice, 5 LOO per Do/.. Velvet Colon: Green and Broun Trice. 54. NO per Do-/.. Special price? quoted in quantities of a trross or more 64 Safety Pockets 4 S Waterman's Ideals increase in their popularity with ladies the /\ various accessories that are used in conjunction therewith con- IX. tinue to i ncr ease in sale. It is our opinion that one of these pockets can be sold to every lady, who purchases or uses a fountain pen For gift purposes they are very popular, being inexpensive yet appropriate, and of the finest quality. Especially desirable for busi- ness or professional women. One Part r * Two Parts '■Aim. xr , t Leather Velvet w , ^ r-i-r-- (V,,n Brown Colors: Black , Tan and Russet Color*, lireen, nrown . g . , Price, $0.00 per doz. 1 r,ce > * 4 ' h0 P cr Leather Colors: Black. Tan and Russet Price, per do/. Made with one or two parts will, .nap-loop or safety attachment to attach on belt or .Ircss 65 THE five simple parts of the regular styles of Waterman's Ideals are plainly illustrated and described on page 13 of this book. Each of these parts pass final inspection in their respective depart- ments and are guaranteed perfect when sold. Our Repair Department is maintained for the convenience of our customers in cases of loss or accident. In order that the high reputation of Waterman's Ideals may be maintained we desire that all dealers send them to us for repairs. This must be done whether the repair is to be made on the gold pen or any of the parts, for in any case our expert and careful attention is necessary. No one can have so great an interest in repairing pens perfectly as ourselves, nor -can anyone else be expected to have as good knowledge of the pens, and what is required to put them in the most serviceable condition, as the makers, who guarantee them and have built the reputation for "the best and standard fountain pen of the world." In most instances pens can be repaired and returned the same day they are received, and especially so where instructions are ex- plicit and these directions followed: Directions 1. Whenever a new gold pen is wanted, or any adjustment of parts is necessary, the complete holder must be sent to us. '2. Kmpty out the ink before mailing" a fountain pen. 3. Positively mark your name and address plainly on the pack- age in order that we may identify it and connect it with your "letter of instructions. 4. To insure safety, packages should always be registered. We note in what mail class the pen is received and return it through the same class (charging mailage costs), and if not registered, at the risk of the sender. Repaired holders will show the effects of wear and use but can be made to give as good service as new ones. 66 Repair Department — Continued Price List of Separate Parts — Plain, Chased, Cardinal or Mottled Secretary The following prices refer to styles— Cone, Taper ami Straight Cap, Check Book and See Pag e 13 for illustration of parts. Cohi Fens — I) No. on Holder Price on New Allowance on Old ') J ') 22 $1.25 $0.20 o — 13-23- -43 1.50 .30 4— 14—24- -44 1.75 .40 5 — 15 — 25 — •45 2.25 .50 0— 10-20- -Hi 2.75 .00 7— 17—27 3.25 .70 S— IS — 28 3. / .-> .SO c Feed Har * H Point Simon A Barrel E Cap ■ Complete Holder $0.75 $0.75 $0.75 $0.25 $1.75 .75 .75 .25 2.25 .75 . 75 1.00 .25 2.50 .75 .75 1.25 .30 2.75 .75 .75 1.50 .40 3.25 .75 1.00 2.00 .50 4.25 1.00 1.00 2.00 .50 4.25 Numbers are stamped on the butt end of every hold Price List of Separate Parts of Pump- Filling See pages 25 and 40 er P ens No. on Holder 12 p. 13 i>. 14 p. 15 p. Hi p. 17 p. IS p. Gold Pens Price Allowance Feed Bar on New on Old $1.25 $0.20 $0.75 1.50 .30 .75 1.75 .40 .75 ') ')Z .50 . t$ 2.75 .00 .75 3.25 .70 .75 3.75 .SO 1.00 Plunder with Piston $1.25 1 . 25 1.25 1.25 1.25 1.25 1.50 Barrel Cap $0.75 $0.25 $2.25 .75 .25 2.75 1.00 f> S . — *j 3.00 1.25 .30 3.25 1.50 .40 3.75 2.00 .50 4.25 2.00 .50 4.75 Complete Holder Numbers are stamped on the butt end of every holder Price List of Separate Parts of Safety Pens Read page 44 carefully No. on Holder (.'old Pens Price (Mi New Allowance i (Ml Old Feed Bar Interior Spiral 12 V.S. 14 v.s. 1 5 v . s . • 12 s. 14 s. 15s. $1.25 1.75 2.25 1.25 1.75 2.25 $0.20 .40 .50 .20 .40 .50 $0.75 .75 .75 .75 .75 $0.75 . 75 .75 .75 .75 .75 Barrel Cap $0.75 $0.25 $2 .25 1.00 .25 '> 50 1.25 .30 •) 75 .75 .25 2 25 1.00 .25 ') 50 1.25 .30 •> 75 Complete Holder Numbers are stamped on the butt end of every holder The above prices on gold pens, feed bars and point sections apply also to these parts of all mounted styles; the gold and silver mounted barrels and caps cost additional according to the style of mounting. Gold Pens are repainted or straightened for 50 cents each. Repointed pens cannot be warranted to wear well, nor to have the same quality of point or flexibility as new pens. We do not guarantee repointed pens. Pens smaller than No. 5 are seldom worth repointing. Caps for Cone Cap Holders (12-18) and Desk Holders (43-46) can be supplied on order. In fitting shoulder necks, however (Straight Holders, 2-8; and Taper Cap Holders, 22-28), we require that the holders be sent to us to have caps fitted. 67 Waterman's Ideal Ink Satisfaction in writing is impossible without the use of a suitable ink. Waterman's Ideal Ink is the result of years of experience in an endeavor to obtain a grade that will fulfill every requirement for a uniform ink that is absolutely the best for fountain pen purposes, as well as all general uses. We guarantee our Ink to be the best lluid Ink that can be manufactured. The superior advantages of Waterman's Ideal Ink are : ist. Its Permanently Fluid State. This means the elimination, by filtration, of all sediment in the pen or bottle, insuring a free anil even How of ink, ami no loss. 2d. Its Non-corrosive Feature. Being" made under the direct supervision of the best chemists in the world, the constituent parts are chemically pure, and the minimum of acids is used. 3d. Its Record Qualities are Everlasting. This feature is a most important one, and is lacking in many of the so-called high grade inks. 4th. Its Uniformity. There is never any variation in our ink, the contents of each bottle being identical as to quality, quantity, color and consistency. To give the maximum of satisfaction in Waterman's Ideal Fountain Pens, it is an absolute necessity for us to supply the best ink that can be manufactured. Desk. Filler and Traveler's Filler Styles furnish low-priced and convenient forms of put-up, which are constantly demanded. Hundreds of thousands of users of Water- man's Ideal Fountain Pens (realizing the fact that other inks may be used) continue to insist upon having our ink. Our combined writing and copying ink produces perfect copies, and will not gum. "Waterman's Ideal" is the guarantee of the best ink that can be made ; as it has been, for the past quarter of a century, on the most successful fountain pen ever produced. All styles and sizes are neatly, at- tractively and securely boxed for the most advantageous carrying of stock and hand- ling, and are strongly cased for shipping purposes. Style of I'nckinir 6s 11 lust rati nc 2. 4 and 6-uz. bottles. Made in all colors. Waterman's Ideal Ink Colors : Blue Black, Combined Writing and Copying, Red, Jet Black, Green and Violet Illustrating various styles. For prices see following page. The Traveler's Filler supplies the only style of package that is mailable, owing to its safety. The additional cost of mailing a single wood filler is 8 cents. ! ! Desk Filler style. 4-oz. size holds ap- proximately 50 rill- ink'3. With solid rubber stopper, dropper and nickel screw cap. See fol- lowing pa ire for display case. Traveler's Filler including a solid rubber stopper and dropper in bottle, held firmly in place by a spring in neat wooden, screw top box. See following page for display case. 'iikiMifibi Combination Filler and Stopper Nickel Traveler's Filler Similar in construction to wood filler. Neatest and most durable style ever produced. Furnished with display case, same style as wood filler. ili i ~» FounUirtF^' ^EV ot( , rm , v(lCo .N ( r» dozen Waterman's Ideals, of styles as nny he selected we will bnm^,. 13 Show Case, illustrated. Size, I8^x2^x H 5 m\mt high. Fitted with cabinet drawer, underneath trays, partitioned and labeled to hold extra stock, repairs, selling aids and accessories. Either oak or cherry wood trimming, and six plush- lined trays holding one dozen pens each. With spring back, special lock Illustrating Show Case No. 13 and key. When desired we will gladly furnish our sii KK cstions for advisable assort- ments ol any quantity, made up according to the size of n citv, localitv, etc. and containing as general assortment as the quantity will allow. Any pens in stock, and in uood condition, which are found to he slow sellers will he e.vchan K cd at any time. In the event of a desire to discontinue the sale we undertake to buy back any, or all, pens unsold and in stock. i We offer special terms for initial orders for these assortments. Show Case Assortments Read Page 71 12 Dozen Assortment WITH orders for 12 dozen Waterman's Ideals, of styles as may be selected, we will loan either of the three Show Cases illustrated on this page, as mav best be adapted to any surrounding displays. Fither of these styles are made with oak or cherry ( trunmmgs and handsomely I - m,Lr 3 finished. Lach contains twelve plush-lined trays, holding one dozen pens. These cases have spring doors in back, with special lock and key. Styles Nos. 24 and 27 contain cabinet drawer, partitioned and labeled to hold extra stock, repairs, selling aids and Illustralin.ShowCaseNo.24 Size. M % x 15% x 1 1 V, inches hieh clCCeSSOriCS. When desired we will gladly furnish our suggestions for advisahle assort- ments of any quantity, made up according to the size ol a city, locality, etc., and containing as general assortment as the quantity will allow. ! I lust rati ni: Show Case No. 26. Oblonc. with Extension Hack Size. 49 x 16> 4 x I I Vi inches! hitfli, with 8-mch extension Anv pens in stock, and in good condition, which are found to he slow sellers, will he exchanged, at any time. In the event ot a des.re to discontinue the sale we undertake to huv hack any, or all, pens unsold and m stock. Illustrating Show Case No. 27. Oblong with Cabinet Platform Size. 49 x 16?4 X 11*3 inches hltfh We offer special terms lor initial orders for six dozen assortments, 73 I r Jtf J "4' 1 ".M -•ft The Complete Department Read Page 71 THIS equipment, consisting of an attractive all glass show case, with plush trays, may he placed on one of your permanent counters or on a special hase ol the design suggested below, which may he conveniently arranged to contain everything that the pen salesman needs. Under this system of dis- playing and handling stock, your pen business is transformed into a department of primary interest to your customers as well as profit to yourself. pi m Glass show ease \vc will loan. The finished base to fir it we will supply from our manufacturer at cost price or send blue print drawing, with all necessary details for makinir. Make your pen department an ornament to your store. You should be proud of its completeness and jealous of your reputation for carrying the best goods and sparing no pains to serve your customers. Give the business a chance to grow by transplanting it from its present position, confused with other stock, to a handsome and convenient department of its own with an assortment of twenty-live to lifty dozen Waterman's Ideal Fountain Pens. It wiil develop new vigor that will surprise you. 71 IT is the purpose of this company to so aid dealers, selling Waterman's Ideals, in the managing of their department, that their stock will not only be in 'the finest possible condition, but safeguarded. We aim also to so instruct our dealers that they may become expert in their knowledge of the line, and so command the business of a community. A few suggestions, outlaying a system for the department, we belieye are in order. First : Keep the pen case locked at all times except when pen customers are at the counter. Second : Appoint one clerk in full charge of the pen stock and case, except at lunch hour or vacation time, when his understudy or associate takes charge. Third : Before 9 o'clock every morning have every tray filled with pens in the order adopted. Fourth : Insist on the sale of every pen, or an exchange for cash, heing reported, daily, to the cashier, or buyer, on a ruled blank. Fifth : After each sale, place in the vacant space in the tray, a colored wooden stick, or lead pencil, of a certain style, each color representing a different price. These indicators of sold pens to be handed to the salesman by the cashier, upon receipt of the price of the pen sold. This little dummy is absolute security against petty thieves, where attention is given to the system to see that no tray is ever placed on the counter unless every space is occupied by either pen or dummy. Sixth : In making free exchanges resort to the reserve stock, for there is a possibility of becoming mixed by substituting dummies for pens when no sale has been made. Snvnth : Keep all pens in show case filled with lluid ink, capped, and placed in trays with points up. Kvery Wednesday morning, we will say, between 8 and 11 o'clock, examine every pen, filling empty vent holes in caps with retl wax, relabeling where necessary, and preparing for express to this company all pens in need of small attentions, or repairs, and recording same in a book especially kept for this purpose. Eighth: Check up sales record at 5:30 p. m. with the number of dummies in the show case and be certain they balance, sending the day's record sheet to the ollice. This system has been found invaluable where diligently carried out. 75 WATERMAN'S IDEAL, when suggested in any part of the world, will immediately be recognized as the standard make of fountain pens. The large margin of profit enjoyed through their sale, justifies a careful study of the line by at least one of your salesmen. This course of study will aid greatly in the development of your depart- ment, and as a result, your customers, through entire satisfaction, will constitute an unequalled standing advertisement. We desire to impress upon you the fact that Waterman's Ideals have a uniform retail value throughout the United States ; conse- quently you can serve your customers with as good return for their money as any other dealer handling the line. All pens should be carried in Show Case, filled, and vent holes in cap closed. In serving your customer, hand out filled pens for trial ; owing to the immediate response, in writing, as soon as the point touches the paper you will find direct satisfaction and confi- dence will follow. Inquire for what purpose the pen is to be used most generally, for herein lies a strong feature of the line. A pen point can be fur- nished that will exactly satisfy the demand of every writer, and unless the requirement is fulfilled the greatest contentment will never result. For bookkeepers, steiiographers, artists, or manifolding purposes there are special points. If for general use, show a few medium points and carefully watch the result. A knowledge of pages 54 and 55 will insure satisfactory service. If, by chance, any customer is desirous of experimenting with Self-Filling or Safety Pen departures, you can, without hesitation, present to him either of the styles which we have described on pages 44 and 46. Selling Advantages — Continued Assure your customer that the pen desired is on trial until satisfactory, and exchange it until perfectly right. Rather refund the money— as long as the pen is in good condition— than have a dis- satisfied customer. We are always pleased to send you a memo- randum assortment for the inspection, or selection, of any style not in stock. Guarantee every part of the entire pen to be absolutely perrect when sold, for the careful inspecting departments of this company guar- antee that perfection to you when the imprint is placed upon the pen. . It has never been necessary to change the general principles of Waterman's Ideal since its inception, but it is continually being improved. The cone shape, new styles, and such other features as are mentioned below, are continually developing from our Depart- ment of Manufactures to meet all modern requirements. The explanation of the superiority and working of the Spoon Feed (see page 14) and its individual success in Waterman's Ideal will prove exceptionally convincing and account partially for the value of this pen. You will secure many purchasers upon explaining the patented Clip-Cap, which has overcome the bad feature of losing a pen or placing it upside down in the pocket, as well as preventing its rolling off a desk and breaking. A brief explanation of the simple construction is invaluable, mingled with a few directions how to fill and clean the pen. Another volunteered suggestion, although most always asked, is the ink to be used. Although any good fluid ink may be used, you can always assure both yourself and customer that the use of Waterman's Ideal Ink will give better satisfaction than any other make. We know the requirements, and the result is in each bottle of our ink. (See pages 68-70.) Fountain Pens of our make are always in demand and have a fixed face value in any part of the United States. ■ fi ttw ^n j'« i*.< i ' i l *'i< >i '* yf **^' — "*" The Care of the Pen TO FILL a regular style Waterman's Ideal; unscrew the point section (see page 13), and with the use of the ink dropper fill the barrel nearly full with fluid ink. Hold the point of the filler against the side of barrel, allowing the ink to flow down. Dry the end of the barrel and the screw threads with a blotter, then screw the section down firmly, thus preventing all possibility of ink on the outside of the pen. In the event of the point section not unscrewing readily, the aid of an opener, as illustrated on page 62, will serve satisfactorily. To clean the point section, after having unscrewed it from the holder, allow cold water to run through it, or fit over the screw threads the cleaner illustrated on page 62, and force water back and forth through the feed. The barrel can be rinsed out repeatedly until it is clean. Hot water should not be used, as it destroys the polish on the rubber. A drop or two of ammonia, used occasionally, will cleanse it thoroughly. A clean, dry cap, is necessary for cleanliness of the entire pen. It should always be removed from the holder by a slight twist from left to right, permitting easy removal and avoiding suction or jarring. This should be done with the pen point up. If the cap becomes soiled inside, by a fall or jar, clean it with tissue paper on the end of a match, or with a blotter as illus- ^ . trated. Vent holes in the cap should be open when the pen is to be carried in the pocket, and closed with wax if it is to remain lying on the desk. V * «;. :» .it- ONKST advertising is business news. When backed by quality and merit of merchandise, and well presented, it is the bone and sinew of commercialism. We plan to reach about twenty-five per cent of the population of the United States (that means about twenty million people) each month, with interesting purchasing talk about Waterman's Ideals, invaria- bly referring the reader to the local dealer for selection. In answering retail inquiries which are addressed to us we enclose an introduction card requesting the correspondent to present it to his local dealer. What are you doing to concentrate the trade resulting, to your own Fountain Pen Department? Let us help you. Plan a consistent means of announcing your merchandise. A frequent advertisement in your local paper, which mingles right in the homes of your customers; will create the purchasing desire and establish your store as a headquarters for the line. Advertise a special pen, with its price, to a certain class of people, and the results will be manifold. Arrange consistent window displays frequently, and especially when you advertise the line. This will serve as the connecting link with your adver- tising in the press. Window displays are continually proving of enormous value to many of our most active dealers, and particularly, appropriate displays for special seasons, such as Plaster, School Commencement, Vacation, School Opening, Christmas, etc. Frequently use an attractive little folder price list, to distribute without cost, in your daily mail, invoices, packages, and from your counter, and see what excellent salesmen they make. Most important of all, place your Show Case in a conspicuous place in your store. Waterman's Ideals, when well displayed, will show large profits, out of all comparison with the small space required for the display. We will gladly co-operate with you at any time, in the way of furnishing electrotypes for use in your advertising or cataloguing. In planning window displays we will assist, where it is possible, with display signs and other aids. We frequently arrange the folders above referred to, which we will furnish to dealers, prominently imprinted with their names. If you will instruct your pen clerk to keep in advance of the seasons in his thought of the sale of Waterman's Ideals, and carefully read the pages of our quarterly house publication, the Pen Prophet, we can assure you ever- increasing sales of the line. 79 A GREAT many people, many of whom have used a fountain pen before, and some who have not, are anxious to know how much ink a fountain pen will hold and how long it will write; and while it is practically impossible to tell this definitely, because of the variation in pen points, an approximate idea can be given, as indicated by the figures shown on the last three columns below. These figures are, however, governed entirely bv the fineness of the pen and the individual handwriting. A drop of ink may write one hundred words and it may write five hundred words, so that there is a wide margin for deviation. These calculations are based on an averaee of one hundred and fifty words to a page of note paper which is fair for the ordinary writer. Styles, Dimensions and Capacity of Principal Styles Waterman's Ideal Fountain Pen Style a CO f-H V) 1) Q No, 2 3 4 5 6 12 13 14 15 .16 23 24 25 2G 43 44 45 46 Outside Diam. l l :1T 1 1 :TT 1 2 TT2" 1 3 712" 1 4 IS J 1 2 1 2 3~2" 1 2 :» 2' 1 4 3T 1 5 UT 1 1 ;l"2~ 1 i i\ 2" 2 3 t»T 1 3 :I2 1 1 a 2" 1 2 :i 2 1 2 : l 2" 1 4 :t 2 l r> :V2" * Lengths Drops of Ink Held Contains ink to Write Open Closed t Pages Words Hours 60 75 16,000 n 5% 70 90 18,000 13 5% 75 100 20,000 ! 15 5 'A J 00 1 25 , 25,000 20 5 l A 125 150 ; 30,000 25 674 5V% 75 100 20,000 15 6/4 5}4 75 1 00 j 20,000 15 6?/6 5H 75 i oo ! 20,000 15 7 5 l A 100 125 j 25,000 20 7 5Vz 125 150 30,000 25 67/6 574 50 60 i 12,000 10 674 574 60 75 | 15,000 12 674 574 75 100 18,000 j 13 674 574 100 125 22,000 18 674 i 5V» 125 150 ! 28,000 22 (PA !)() 110 ; 23,000 18 VA 90 110 23,000 18 C) l /2 674 115 1 35 28,000 I 22 (PA 6?4 140 160 33,000 ' 27 * In Inches. t Note Paper. so ALL packages containing fountain pens should be forwarded by registered mail or express. Quantities of less than 6 should be sent by registered mail, and 6 or more by express. Either of these routeings permit the placing of responsibility for losses. When shipping show case or advertising matter, we invariably find that it is less expensive to ship by freight, except to within a radius of 150 miles of New York or our other branch office shipping centres — Boston, Chicago, San Francisco and Montreal. Small packages of advertising matter are frequently enclosed with other shipments from New York, as our dealers find them too light for freight and rather expensive by express. Ink should invariably be shipped by freight, as the proper casing to insure safe transportation increases the weight sufficiently to consume a good portion of the profit when sent by express. Ink shipments can be forwarded from New York or any of our branch cities, or we will have your order delivered from your nearest jobber carrying the line. When sending us pens for repair or any other attention, we respectfully request you to protect yourself by sending same by registered mail, or express, as above suggested, marking name and address prominently in the corner of the package. All packages of pens containing any writing or checking on envelopes should be forwarded by letter postage, unless sufficiently heavy for express. Our shipping service is careful and prompt, and is diligently planned for the best interest of our dealers, as we have, explained on page GO. Hi Lib 5 l'aec A Dream and its Realization 7-9 Advantages for Selling 70, 77 Advertising 79 Assortments 71-74 Awards 10, 11 Bookkeepers' Pens 55 Boxing GO, 01 Canadian Emblems .\ . 49, 51 Capacities % . . 80 Caps — 5 Styles 57 Cleaners 02 Cleaning Pen . . 78 Clip-Cap 14, 58 College Emblems 49, 50 Comparative Sizes 17-19 Complete Stock 71-74 Construction 13 Department Management 75 Desk Filler, Ink 09, 70 Directions for Repairs 00 Display Cases 71-74 Electrotypes 79 Emblems 49 Engraving 59 Feed 14 Fillers 03 Filling Pen 78 Finger Guard 57 Fountain Pens Baby 45 Chatelaine Style 43 Check Book Styles 45 Cone Cap Holders, Sizes 17 Cone I lolders, half silver covered. . 30 Cone Holders, full silver covered. . 35 Cone Holders, half gold covered.. 30 Cone Holders, full gold covered... 41, 42 Desk Holder Stvle 24 Fountain Pens — Continue J Diamond Mounted 53 Emblem Mountings 49-51 Full Gold Covered 39-42 Full Silver Covered 32-30 Gold Handed Cone Holders 27, 28 Gold Handed Straight Holders 20 Gold Banded Taper Holders 29 Gold Middle Band Cone Holders... 28 Gold Middle Band Taper Holders.. 29 Gold Mounted Styles 20-29, 30-42 Half Gold Covered 30-38 Half Silver Covered 30-32 Pearl Mounted Taper Holder 38 Plain Styles Cone Holders 21, 22 Plain Styles Straight Holders 20 Plain Styles Taper Holders 22 Pump Pens, Self-Filling 25, 30, 40 Safety Styles 44 Secretary 47 Self-Filling Pump Pens 25, 30, 40 Silver Mounted Styles 30-30 Sizes — Cone, Straight, Taper . . . .17. 18, 19 Special Mountings 53 Straight Cap Holders, Size 18 Straight Holders, full silver covered . . 32-34 Taper Cap Holders, Sizes 19 'Paper Holders, half silver covered . . 31, 32 Taper Holders, full silver covered ... . 35, 30 Taper Holders, half gold covered. 37, 38, 42 Taper Holders, full gold covered.... 41 Taper Holder, pearl mounted 3S Travelers' Styles 44 Unmounted Cone Holders 21, 22 Unmounted Straight Holders 20 Unmounted Taper Holders 22 Vest Pocket Stvles 23, 20, 34 I ndex — Continued P. me Frontispiece, "The Pen Corner" .. -i Gift Story 48 • - S - Gold Pens 54 « SS Holders — 5 styles ^ Ideal Cleaners and Openers Illustration — Dream Picture 1 Illustration— L. K. \V. Portrait 12 Ink (JS " 70 I nk Capacities ° ' Ink Filler— Gift Style 52 Ink Fillers Ink Prices 70 Introduction 7 ~ ( ^ Joint Openers. . . . * n - Key to Numbering System IS. l ( > Leather Boxes ^ Leather Pockets ( > 4 . ( > 5 Managing the Department 75 Manifolding Pens 55 Medals 11 Mercantile Snap per- Catches b3 Method of Boxing <>(), (>1 Monograms 59 Numbering System 15, 16 Opener Pen Cleaners Pen- Points " Pen Prophet" Pockets, Safety Pump Filling Style Described Repairs — • Safety Pockets Selling Advantages Sets Shipping ■ Show Cases Simplicity ^ • • Snapper-Catches. \ Special Department Special Mountings Spoon Feed Stenographers' Pens System for Department The Pen as a Gift Thimble Cap Travelers' Killer, Ink Velvet Boxes Velvet Pockets Window Display S3