L. ♦ — * -IT -. "■r ■« *P Copyright 1^1^ L. E.^&lermaai Company Newark W&term&ris IdeaJ Fountain Pen JY1 4JXT Tj-trW-O Boston, 24 School St Chicago, 127-129 So. State St S^n Francisco, 17 Stockton St. Montreal, 179 St James St * London, WC, 41 Kings way Paris Mil An B uenos Aires mm Founder of the Waterman Pen Industry IN publishing this edition of our catalog, we are prompted by the desire to place in your hands a reference book, the high character of which will at once not only command your attention but favorably impress your cus- tomers with the fact that the L. E. Waterman Company stands foremost in the Fountain Pen Industry. . ^ "Waterman's Ideal Fountain Pen," a standard trade-mark, originated by the inventor of the pen that bears his name, has a broader and fuller meaning than that of a mere phrase. It not only stands for a pen that is perfect in its workman- ship and service rendered to the user, but it also stands for a Business Policy, a relationship between manufacturer and merchant, one that was established with the beginning of the industry and one which we have always been careful to maintain. Pioneers in the field of scientific fountain pen making, it has been our proud boast for over a third of a century that Waterman's Ideal Fountain Pen is the peer of any pen made, and that every whim of the fountain-pen -using public can be satisfied from our line. * That this is not an idle claim is substantiated by the fact that nearly thirty million Waterman's Ideals are in daily use in all parts of the civilized world. From a modest beginning, comprised principally of an idea, with its first home consisting of desk space in a cigar store, the business has developed, grow- ing year by year, ever in the forefront, until five large factories and ten branches with a staff of nearly two thousand loyal associates and employees are now required to supply the constantly increasing demand for our pens. The growth of the L. E. Waterman Company marks "the progress of the fountain pen industry. Simplicity, Safety, Service and Satisfaction mark the high standard main- tained by Waterman's Ideal Fountain Pens. To attain this achievement, only the very best grade of materials are used, fashioned by the most modern tools in the hands of none but highly skilled mechanics. Every element required to produce a perfect article is used in the production of Waterman's Ideals. Every pen that bears the name of "Waterman's Ideal" is the product of the most scientific knowledge and skilled labor it is possible to employ in the manufacture of a fountain pen, and is backed by our iron-clad guarantee to give absolute satisfaction. We have endeavored, in the following pages, to convey a general idea of the business and this staple line as it is today. There are four important types of holders, with a world-wide demand of varying proportions for each. The different types are made in a range of practical sizes, adaptable to different " hands," fancies and writing customs. The varying sizes in the different types are mounted with gold and silver in many conventional, floral and other designs, as illustrated and described. The line of Waterman's Ideals is unique in many ways, particularly so because it meets both the personal fancies and unlimited handwriting requirements of all writers. Handwriting requirements are as varied as are the personalities of the writers. Notwithstanding, everything that is wanted in fountain pens can be had in Waterman's Ideals. The entire line of merchandise that is described within these pages is being presented con- stantly to the writing public through the medium of advertising. It is therefore our earnest suggestion that these pages be carefully read by our dealers and their sales force, and the book retained for ready reference until our next catalog, marking another forward step in the fountain pen industry, reaches you. 3 1883 1884 1885 1886 :j 1887 1888 1889 1889 1892 1894 1895- 1897 1898 1900 Medals and Certificates Received by L. E. Waterman Co. Bronze Medal, American Institute. N. Y., Medal of Excellence Bronze Medal, American Institute, N. Y., Medal of Superiority Silver Medal, American Institute, N. Y., Special Medal Bronze Medal, American Institute, N. Y., Medal of Superiority Bronze Medal, American Institute. N. Y.. Medal of Superiority Bronze Medal, American Institute, N. Y., Medal of Superiority Bronze Medal, American Institute. N. Y„ Medal of Superiority Bronze Medal, Exposition Universelle, Paris Bronze Medal. World's Columbian Exposition, Chicago Gold Medal, Calif. Mid-Winter Internat. Expo., San Francisco Gold Medal, Cotton States and Internat.. Expo., Atlanta, Ga. Gold Medal, Tennessee Centennial Exposition. Nashville Gold Medal, Trans-Mississippi and Internat. Expo., Omaha Gold Medal, Universelle International Exposition, Paris 8 Medals and Certificates Received by L. E. Waterman Co. 1901 Silver Medal. Pan-American Exposition, Buffalo, N. Y. \ 1901 Gold and Silver Medal. S. Carolina Interstate and, West Indian • Exposition. Charleston, S. C. ■\ 1901 Commemorative Diploma. Glasgow Internat. Exhlb.. Glaseow 1 1903 Diploma. Osakl Exposition. Osaki. Japan r 1904 Gold*Medal, Louisiana Purchase Exposition. St. Louis ? 1905 Gold Medal, Lewis and Clark Centennial Expo., Portland. Ore. .'? 1906 Gold Medal, Dominion Exposition (Industrial), Halifax, X. 3. 7 1906 Tablet Medal, International Exposition, Milan. Italy 1907 Gold Medal. Jamestown Tercentennial Expo., Norfolk. Va. 1907 Bronze Medal, International Book and Paper Expo.. Paris 1910 Hors-Concours Exposition Universelle de Brussels 1910 Award of Merit Diploma. Ohio Vallev Exposition, Cincinnati 1911 Award of Merit. Milan Exposition. Milan. Italy 1914 Bronze Medal, Hudson-Fulton Tercentennial. N. Y. City 9 N " ! : ',':\> MANUFACTURING Rubber — Gold — Iridium — gathered from distant parts of the Earth and fashioned by modern machinery in the hands of highly skilled operators epitomizes the elements and the manufacture of Waterman's Ideal Fountain Pens. Rubber: The finest Beni-Bolivian Para rubber is procured from the remote forests of South America, and shipped to our factories to go through the Waterman processes and after being vulcanized is made into the rubber parts composing our various types of fountain pens. Gold: Bought from the United States Government and guaranteed to assay pure, is alloyed to 14 kt. fine, then put through our special hardening and rollings processes until the degree of fineness and temper characteristic of Waterman's Ideal Gold Pens is reached. Iridium: A rare and costly mineral of unusual hardness is obtained from the Ural Mountains in Russia. Cheaper and softer Iridium may be obtained from other localities, but only the best is ever used on the point of a Waterman's Ideal Gold Pen — that is why they have that superfine contact point and remain a source of supreme satisfaction long after cheaper pens have been discarded. Manufacture: Perfection can only result from efficiency. Efficiency can only result from time and effort conscientiously applied. In the hands of highly skilled craftsmen, many of whom have been in our employ for a quarter of a century, the carefully selected and tested materials described above are put through the two hundred and ten distinct operations that convert them into the finished product bearing the L. E. Waterman Company trade-mark. V The Principal Parts of Waterman's Ideals A. The Barrel is finished in a very high polish, and made C. The Spoon Feed Section — described on opposite page, with the largest possible ink capacity. r\ im. u r> i -l j B. The Point Section (with Ink Tube attached), in which D ' The Gold Pen-described on page o2. the Gold Pen and Spoon Feed are carefully fitted, sets E. The Cap is finished exactly like the barrel, and fits firmly into the barrel, leaving no shoulder at the joint. over the Point Section, screwing firmly on to the barrel. In the different types of Waterman's Ideals described herein, these parts are somewhat varied, but remain essentially the same in character and purpose. The greatest simplicity is retained in all Waterman's Ideals, affording durability, strength, and mechanical perfection. The several parts are fitted together with technical precision, and are individually and collectively tested. 10 1 A CLIP CAP SPOON FEED IT is important that these two patented fea- tures be not overlooked, contributing as they do, so much to the great superiority of Waterman's Ideal Fountain Pens. CLIP-CAP means far more than merelv a Cap with a Clip. It means a Clip riveted in place; a Clip that cannot slip out of position or become detached and lost. Pens fitted with Clip-Caps cannot roll off the desk or fall from the pocket and be broken, thus making the Waterman's Ideal Clip-Cap a safety feature that well justifies its universal demand and use. , Clip-Caps are to be had only on Waterman's Ideal Fountain Pens. SPOON-FEED : — The splendid success of Waterman's Ideal Fountain Pens is due not to any " lucky" accident, but to a long, careful study and application of the scientific principles involved in the construction of fountain pens. The law of gravity produces a precipitation of ink in the barrel toward the point of the pen, but which must be under constant control so that only the exact amount of ink required will be fed at all times. Likewise the expansion of air in the barrel of the pen, due to heat from the hand must be controlled. Waterman's Ideal Spoon Feed, made from the finest grade of Para rubber, with the channels and reservoirs scientifically designed and constructed, acts as a governor which automatically regulates the pre- cipitation of ink in such a way as to produce, when in use, the steady capillary flow that is so distinctive of Waterman's Ideal Fountain Pens. The Improved Spoon-Feed, a Waterman patent, and used only in Waterman's Ideal Fountain Pens, insures a steady, sure and instantaneous flow of ink and eliminates the "overflow" that makes dangerous the use of cheap and carelessly constructed fountain pens. 5t1 fed : i : I ii ■ i. j ■i -: 'i 11 J A ■i ' ■i • f i i 5 | * * * k 4 H » » ; i 1 . 3 ■ . • * II «f ft 3a : ' » ■ \ '* - ^ ■13 : * * r H 1 a si 4>1 •' 'i ^3 •4 i i i j I — .-w : 1 KEY TO STANDARD NUMBERING SYSTEM 9 . THE following table and the illustrations on the following page will fully explain the system which is used in the numbering of all Waterman's Ideals. We believe that this table, with the accompanying explanation of the meaning of each figure in every number, will greatly facilitate the re-ordering, checking and billing of all fountain pens of our make. SIZE OF GOLD PEN is indicated by number in unit column, i. e. t 2-4-5-6-7-8 by number in hundreds column TYPE OF HOLDER is indicated by number in tens column, i. e., 0-1-2-4-5-6-7-8 Thus: Regular Type (Straight Cap) = 0 Regular Type (Cone Cap) = 1 Regular Type (Taper Cap) Safety Type Pocket Self- Filling Type . . Self- Filling Type Pocket Type Pump Type in tens column in tens column .— 2 in tens column . = 4 in tens column . = 5 in tens column .= 6 in tens column .— 7 in tens column .— 8 in tens column MOUNTINGS are indicated i. e., 2-3-4-5-6-7-8-9 Thus: Silver, half covered = 2 Gold, half covered — 3 Silver, full covered Gold, full covered Two Gold Bands. One Gold Middle Band. One Gold Band on Cap. Gold Band Top of Cap . . 4 5 6 7 8 9 in hundreds column in hundreds column in hundreds column in hundreds column in hundreds column in hundreds column in hundreds column in hundreds column Slender Holder indicated by suffix 14- Vest Size indicated by suffix V. Gold filled mounting indicated by prefix 0. For example: 0852MV would indicate Slender Vest Pocket Self-Filling, with gold filled band on cap and with gold pen size 2, i. e. Prefix 0— Gold Filled Hundreds Column. 8 — Gold Band on Cap Tens Column 5 — Pocket Self- Filling Type Unit Column 2— Gold Pen size No. 2 Suffix • 14 — Slender Suffix V — Vest Length This key table is made by using No. 2 in th* unit column in all instances, i. e. y fitted with No. 2 size gold pens see below. Types of Holders c 3 CO > V C/3 -a a v 2 o ^ ? Si •3 •a S 9 ca- rt ^ ~ w »— W O Cr ) O zj v is > • r x 3 O U.CJ « o ir ~~ o yr ^ S3 III Regular Type (Straight Cap) . . 02 0602 i ; 402 • • • • ! » • • • Regular Type (Cone Cap) 12 • • • • i2y 2 0612 0712 412 0312 0512 ; 312 22 0622 0722 222 422 0322 0522 322 42 42*,4V : 42i4 0642 0742 ' 0942^ VI 442 0542 Pocket Self-Filling Type I 52 52V 52^ 0652 0752 0852V 0952 % Vj 252 452 0352 0552 j 352 Self-Filling Type j 62 .... i Pocket Type j 72 ! 72V 72 y 2 0672 0772 0872V :0972^v! 272 472 0372 0572 ! 372 Pump Filling Type 82 .... * 0682 i 482 • • • • 0582 502 512 522 542 552 572 . . _• ^W'."- ■■-=--:'- In above table all types of holders in which Waterman's Ideals are made are shown in the left column while the various styles in which each holder is made are shown across the top of the table. The finish of the holder, or the design of the mounting, however, is always indicated by the addition of a descriptive word after the number, for instance: "Plain" or "Chased" on the unmounted pens. "Plain" or "Engraved" on gold banded pens. "Gothic" or "Filigree" etc., on gold or silver mounted pens. Size of Gold Pen is indicated by the figure in the unit column of all numbers, i. e. y Safety pen plain fitted with No. 6 gold pen is No. 4.6. Above illustrations one half actual size. For comparative sizes of Gold Pens see page 53. : 1 .'1 ■< 'A ■ i ■ $ '1 % ? 3 ■41 i t ■a -1 •a 12 rsf. M "r* T' ^ jifW.rj 1 . The Types of Holders are indicated by the figure in the Tens Column of all Numbers, as shown on opposite page Pocket Self-Filling Type, Nos. 52 V 2 \ to 58, shown in all sizes and styles on pages 14 to 23. Made to fill direct by suction from any ink supply by merely raising the lever and pressing it down. The lever locks. Fitted with our bcrew Lock Security Cap, as shown m the complete sectional illustration of this type pen on page 10 Pocket Type, Nos. 72 to 78, shown in all sizes and styles on pages 24 to 30. Same general type of fountain pen as our well-known Regular Type, and fitted with our Screw Lock Security Cap. 'A si * ^ J: i t i 1 % 23 i -J 1 I 85 3 Regular Type, Nos. 12 to 18, shown in all sizes and styles on pages 31 to 37. This is the well-known Cone Cap style of holder, on which the cap fits by friction on either end. Safety Type, Nos. 42}^V to 48, shown in all sizes and styles on pages 38 to 43. The Gold Pen and Feed turns down into the barrel of this type in order that the cap may screw on to the pen end when not in use, and seal (or cork ) the ink supply. The Gold Pen and Feed turn out into writing position by a slight twist of the cap when placed on the butt end. The Safety Type may be carried filled with ink upside down, sideways, or in any position and cannot spill. The Mountings are indicated by the figure in the Hundreds Column in all Numbers as shown on opposite page i 1 ? 1 } 31 1 i 11 I > Half Silver covered is indicated by "2" in hundreds column. Two gold bands are indicated by "6" in hundreds column. ■3 4 Half Gold covered is indicated by "3" in hundreds column. One gold middle band is indicated by "7 "in hundreds column. : *3 1 1 j V* '-» 3 I Full Silver covered is indicated by "4" in hundreds column. Gold band on cap is indicated by "8" in hundreds column. Full Gold covered is indicated by "5" in hundreds column. Gold band top of cap is indicated by "9" in hundreds column. The prefix "0", when included in the number, indicates gold-filled mounting. 13 f * '. : ill J ma*. \ No. 52 HV No. 52V Illustrations are actual size. Self- Filling Type 'I IN- ill No. 54V No. 52H Comparative Sizes feffc tell-' 1 1 No. 52 i mm No. 54 N ii I 1 74 No. 55 No. 56 For prices, general description and mountings on above see pages 14 to 22 inclusive. 7 i I ; 3 .» 3J i t n i ! •■».. n 4 i 1 .1* -a 5 Y\ ■14 'I 'I ;I ?1 ii i ? n 14 Self-Filling Type Plain No. 52H $2.50 No No. 52 2.50 No. No. 54. ^ 4.00 No. No. 55. ■ . . . 5.00 No. No. 56 6.00' No, Chased 52 H 52.50 52 2.50 54 4 . 00 55 5.00 56 6.00 No. 58 8.00 No. 58 8.00 Gold Mounted Engraved Bands No. 0652^ S3. 50 No. 0652 3.50 No. 0654 5.00 No. 0655 6.00 No. 0656 7.00 Gold Mounted Plain Bands No. 0652 H $3.50 No. 0652 3.50 No. 0654 5.00 No. 0655 6.00 No. 0656 7.00 Gold Middle Band Engraved or Plain No. 0752H $3.50 No. 0752 3.50 No. 0754 5.00 No. 0755 6.00 No. 0756 7.00 Illustrations are all size No. 54. Comparative sizes shown on opposite page. For description of this type, see page 10. Clip-Caps cost extra; see list, page 54. 15 I I I I I I ,« < . 5 .8 r-' -i 3 M h .J' 2 . .4 s it v i Ti Sheraton Sterling Silver No. 452 $6.00 Self-Filling '"ttrtr, rtr»rrrr»CTTifi Gothic Sterling Silver No. 452H $5.00 No. 452 5.00 No. 454 7.00 No. 455. 8.50 No. 456 9.50' Illustrations are sizes Nos. 52H and 54. rrrtrrf>rti( \ \ Type Filigree Sterling Silver No. 452H $5.00 No. 452 5.00 No. 454 7.00 No. 455 8.50 No.- 456 9.50 m if ii . rrrrr 4 1 t /II nv3dj \ Pansy Panel Sterling Silver No. 452^ $6.00 No. 452. ......... 6.00 No. 454 8.00 si JIV301; Oriental Sterling Silver No. 452H $6.00 Comparative sizes shown on page 14. For description of this type, see page 10. Clip-Caps cost extra; see list, page 54. # 4 s i in i>. 0. 2^ 11 n V ( -M 4 •.•y*Btaft gao e»»*£j>-&-. 9 -J 16 # * mmm. I Self-Filling Type 1^ am in rt! >! Of . 4 w if 1 tyaar > if J' 3 -i t 3 ? "i ? 14 Kt. Plain Gold Middle Band Pansy Pane Gold Filled Sheraton Gold Filled Gothic Gold Filled No. 752H $9.00 No. 752. 10.00 No. 754.* 12.00 No. 755 14.00 No. 756 15.00 Illustrations are sizes Nos. 52 K and 54. No. 0552H $10.00 No. 0552 10.00 No. 0554 12.50 No. 0552 H $10.00 Plain Half Mounted Gold Filled No. 0352H $5.00 No. 0352, 5.00 No. 0354 7.00 No. 0552H $10.00 No. 0552 10.00 No. 0554 12.50 No. 0555 15.00 No. 0556 18.00 Comparative sizes shown on page 14. Clip-Caps cost extra; see list, page ,54. For description of this type, see page 10. 7 M i mat 17 *i - \ Plain Gold Filled No. 0552)4 $8.50 No. 0552 8.50 No. 0554 10.00 No. 0555 12.50 No. 0556 15.00 Solid Gold No. 552M. • . i . ..$27.00 No. 554 . 37.00 Oriental Gold Filled No. 0552 H $10.00 Clip-Caps cost extra; see Hat, page 54. Illustrations are sizes Nos. 52 l A and 54. Comparative sizes shown on page 14. For description of this type, see page 10. Filigree Gold Filled No. 0552 H S10.00 No. 0552 10.00 No. 0554 12.50 No. 0555 15.00 No. 0556 18.00 Solid Gold No. 552H S25.00 No. 554 35.00 18 MS ^•iii^- ""tt-t ■ i~riTrir n m m »\m JfH S3 ,S3 "3Y20I ,1 it 'IT: J 1 •JV3C •I i ■11 it A n .1 a $ 5 i 'J it 1 1 "* 1 -'.« „ •4 . 1 I i ™ * 4 ?1 i3 i S 1 Plain No. 52HV $2.50 No. 52V 2.50 No. 54V 4.00 Chased No. 52HV. No. 52V. . No. 54V . . . Plain Gold Band on Cap $2 . 50 No . 0852 H V $3 . 50 2.50 No. 0852V.' 3.50 4.00 No. 0354V 5.00 Engraved Gold Band on Cap • No. 0852 HV :.$3.50 No. 0852V 3.50 No. 0854V 5.00 Plain Gold Band Top of Cap, and Eye No. 0952HV $4.00 Illustrations are all size No. 52HV. Comparative sizes shown on page 14; Telescope Caps, page 45. For description of this type, see page 10. ii ! I J 19 Self Filling Type Vest Length .1 i -a 1 Hi 2 •i I ■ » »1HIM 1 U Filigree Sterling Silver No. 452}4V So. 00 No. 452HV with Ring 5.50 E. C. = End Covered w. r.= with ring t. c. = with telescope cap irac Plain, E. C. Sterling Silver 452 So. 50 452HV, w. r. 6 00 452 HV. t. c. . S.00 Gold Filled 0552 HV S8.50 0552 ISV, w. r. 0.00 0552 HV. t. c. 11.00 Solid Gold 552 $29.00 552V4V, w. r. 30.00 552HV. t. c. 40.00 J Filigree. E. C. (closed) No. 452 UV S5.50 No. 452^ V. w. r. . . 6 . 00 Gold Filled No. 0552 UV S9.50 No. 0552.H V. w. r. . 10 . 00 Solid Gold No. 55216V S27.00 No. 552 UV. w. r. . 2S.00 Pansy Panel, E. C. Sterling Silver No. 452 U V S6.50 No. 452 i-oV. w. r . . 7 . 00 No. 452 54V, t. c. . 0.00 Gold Filled No. 0552 HV S9.50 No. 0552 UV. w. r.. 10.00 No. 0552 * iV. t. c. .12.00 ATERP Scroll. E. C. Sterling Silver No. 452HV $6.50 No. 452 KV. w. r.. . 7.00 No. 452HV. t. c. . 9.00 Gold Filled No. 0552 » • IV $9.50 No. 0552 KV. w. No. 0552 t. r. c. 10.00 12.00 Illustrations are all size No. 52}4Y. Comparative sizes shown on page 14; Telescope Caps, page 44. For description of this type, see page 10. 1 a .1 2 ,'^!»^r4a^a^^» W ff»a^^ r :.i, i_r 'S n At .* ■ ? .1 ■ 1 ■< :\ < x rf n 1 • ^1 If *.vk<.. 21 ^lUjllillBIIUM.l^J^^ Self-Filling Type Vest Length 14 I Solid Gold Band on Cap No. 852HV $9.00 Scroll. E. C. Gold Filled No.0552HV $9.50 No. 0552 V^V, with Ring 10.00 No. 0552 ^V. with Telescope Cap. . .12.00 in a LP Gothic E. C. Gold Filled No. 0552HV $9.50 No. 0552HV, with Ring 10.00 No. 0552HV.* with Telescope Cap. ..12.00 i Sheraton. E. C. Gold Filled No. 0552 V 2 V $9.50 No. 0552*4 V, with Ring 10.00 No. 0552HV. with Telescope Cap. . . 12 . 00 1/^ Etched, E. C. Gold Filled No. 0552 HV $9.50 No. 0552HV. with Ring 10.00 No. 0552HV, with Telescope Cap... 12.00 llustrations are all size No. 5214 V. E. C. = End Covered. Comparative sizes shown on page 14; Telescope Caps, page 44. For description of this type, see page 10. ... .. Regular Self- Filling Type Pa aft r-. trm PI If 1*1 \ s. '•■at T. VMM Chased Plain Plain No. 62 §2 . 50 No. 62 2 . 50 No. 64 $4 . 00 No. 65 . . All sizes made in Chased at same prices as Plain. Plain Plain So . 00 No. 66 . . .< $6.00 No. 68. . ........ 8.00 Clip-Caps cost extra; see list, page 54. ESSSOi 23 --*T5*f-.&-..y..;' v '-*T."".."- r ---'yr- Pocket Type Comparative Sizes ,! i.'f f •5 ^ -r i i j 1 M l.-<:- •m 3 \ of ' 1 0-1 nnt f It I r/' * to * • , ' 31% 1 • En ;nra< iltV3C J Xo. 72 KV No. 72V No. 74V No. 72 H No. 72 No. 74 No. 75 No. 76 Illustrations are actual size. For prices, and styles of mountings on above, see pages 2f> to 30 inclusive. For description of this type, see page 13. ii 24 1 i ■• 3 Pocket Type * Ji Q4\ ■J I ;<4i Mm m I Hi :3 ma 123 Plain •£=15' Chased w: m ¥ No. 72 K> $2 50 No .7211... No. 72 2.50 No. 72 No- 74 4.00 No. 74 No. 75 5.00 No. 75 No - 7G 6.00 No. 76 No. 7S 8.00 No. 78 Illustrations are all size No. 74. S2.50 2.50 4.00 5.00 6.00 8.00 Gold Middle Band Plain No. 0772 If? S3. 50 No. 0772 3.50 No. 0774 5.00 No. 0775 6.00 No. 0776 7.00 i* v Gold Middle Band Engraved No. 0772) -5 S3. 50 No. 0772 3.50 No. 0774 5.00 No. 0775 6.00 No. 0776 7.00 Gold Mounted Engraved or Plain Bands No. 0672 H $3.50 No. 0672 3.50 No. 0674 5.00 No. 0675 6.00 No. 0676 7.00 Comparative sizes shown on opposite page. For description of this type, see paiie 13. Clip-Caps cost extra; see list, page 54. 1!| Hi ;i •i n II ■ * ,13 . .1 . j : '3 •*• Li •I 25 ^ - 1 s*samimijpw ,M&&Mi3!Z*Kiy&:-'**4ii2SBZ\ ^-g-reyjasK ^m ' ^ ' ^ 5 1 Pocket Type il •i I 1 t i A 1 3; < ! i >H i |t rf i ! * l i: i ri l Kir' V"' I *i 1V3CI : fit V I |>rrrrr r»T-rr?|m i t ; 4 » :) i • i 11 ' i II J. • n i • i •3 Gothic Sterling Silver No. 472H $ 5 00 No. 472 5.00 No. 474 7.00 No. 475 8.50 No. 476 9.50 Gold Filled No. 0572)4 S10.00 No. 0572 10.00 No. 0574 12.50 No. 0575 15.00 No. 0576 . . 18.00 Illustrations are sizes Nos. 72V» and 74 Sheraton Sterling Silver No. 4723^ $6.00 Gold Filled No. 0572} •> S10.00 * Solid Gold No. 572H 523.00 No. 574 32.00 No. * Filigree Sterling Silver No. 472' 2 $5.00 j No No. 472 5.00 * No. 474 7.00 No. 475 8.50 No. 476 9.50 Gold Filled No. 0572 H $10.00 No. 0572 10.00 No. 0574 12.50 No. 0575 15.00 No. 0576 IS. 00 Oriental Sterling Silver 472)3 • §6.00 Gold Filled 0572' $10.00 Comparative sizes shown on page 24 Pansy Panel Sterling Silver No. 472)^ $6.00 No. 472 6.00 No. 474 8.00 Gold Filled No. 0572 H $10.00 No. 0572 10.00 No. 0574 12.50 Clip-Caps cost extra; see list, page 54« For description of this type, see page 13. . 3 ; % ■RMSBMM niinrmirTtr ' * JV TrnTifi T ■ t mi i m^m ~t~ 26 '•Of f o La Gold Middle Band Plain — Narrow Solid No. 772 H $6.00 No. 772 8.00 No. 774 9.00 -mt'-- Mr r* rl Pocket Gold Middle Band Plain— Wide Solid No. 772 H S8.00 No. 772 10.00 No. 774 12.00 No. 775 14.00 No. 776 15.00 r« .. .14.00 No. 776 15.00 < fa -45 CL.' -4 u It II I Plain Gold Filled No. 0372 \i $5.00 No. 0372 5 .00 No. 0374 7.00 H id Plain Gold Filled No. 0572 H S8.50 No. 0572 8.50 No. 0574 10.00 No. 0575 12.50 No. 0576 15.00 Illustrations are sizes Nos. 72}4 and 74. Comparative sizes shown on page 24. For description of this type, see page 13. :1 ■ i i 1 '•i n ■i 7t ■ .» ri S « -» :i 4 Solid Gold No. 572 H S25.00 No. 574 34.00 Clip-Caps cost extra; see list, page 54. ^7 lig«i,Wi, | ,iiiEUp i JMI|!ji * ■ 1 '* i Plain Pocket Type 3 J Chased No.72HV.S2.50 No. 72HV.S2.50 No. 72V... 2.50 No. 72V... 2.50 No. 74V... 4.00 No. 74V... 4.00 Illustrations are all size No. 72 MV. OH 1Y3CH I ill* Vest Length Gold Mounted Engraved or Plain Bands No. 0672HV. $3.50 'my 5ft i Tf3C& Gold Middle Band Plain or Engraved No. 0772>£V, S3. 50 Ml*- m. iitri 14. K1 1V3C Plain Gold Band on Cap Solid Gold No. 872HV, $7.00 Plain Gold Band Top of Cap and Eye No. 0972HV, $4,00 . # •; i j t i ■ 1: 3i 4 !? 1 u •i 1 ■ < -i f ? 'J 1 M.I ] -i -. •» ■j i * - 5 ' i A 1 ■i . i Comparative sizes shown on page 24; Telescope Caps, page 45. For description of this type, see page 13. .4 28 Pocket Type Vest Length i.v f *- ft ■1 If i.L__ '» ^ ■ H Lit ft TY3CEj 1% ** Plain. E. C. Sterling Silver No. 472 So. 50 No. 472J$V,t.c... .8.00 Gold Filled No. 0572 HV $8.50 No. 0572HV,t.c. .11.00 No. No. No. Solid Gold No. 572 HV $27.00 No. 572 HV, t. c. . .40.00 Illustrations are size No. 72VirV. * Filigree. E. C. Sterling Silver 472 HV So. 50 Gold Filled 0572 HV $9.50 Solid Gold 572 HV $25.00 Sheraton. E. C. Sterling Silver No. 47214V $6.50 No. 47214V. w. r.. . 7.00 Xo. 472 i^V, t. c. . 9.00 Scroll. E. C. Sterling Silver No. 472 HV $6.50 No. 472 HV. w. r.. . 7.00 No. 472HV. t. c. . . 9.00 Hand Engraved Vine E.C. Sterling Silver No. 472^ V $7.00 No.472HV, w.r.. . 7.50 No. 472^ V. t.c... 9.00 *\Vith Ring: Silver or Gold Filled, 50c. extra; Solid Gold, S1.00 extra. ** Extension End No. 472 HV: Sterling Silver, with Ring. $7.00; with Telescope Cap, $9.00. t No. 0572 HV: Gold Filled, with Ring, $11.00; with Telescope Cap, $13.00. w. r. — with ring. t. c. = telescope cap. E. C. = End Covered. For description of this type, see pase 13. Comparative sizes shown on page 24; Telescope Caps, page 44. 29 Pocket Type Vest Length ■Je : 3 '! 1* p! -a $1 Scroll, E. C. Gold Filled No. 0572HV $9.50 No.0572KV, with Ring 10.00 No.0572HV, with Telescope Cap ... 12 . 00 E. C. — End Covered. Illustrations are size No. 7 Pansy Panel. E. C. Gold Filled No. 0572 $9.50 No. 0572HV, with Ring.. 10.00 No 0572 HV, with Telescope Cap. .. 12.00 Sterling Silver No. 472 YoV $6.50 No.472HVwithRing7.00 No. 472HV. with Telescope Cap 9.00 1 I n rtvaot Sheraton. E. C. Gold Filled No. 0572 1 2 V $9.50 No. 0572HV. with Ring 10.00 No. 0572HV. with Telescope Cap. . .12.00 Tvaai! Gothic. E. C. Gold Filled No. 0572 WV $9.50 No. 0572J-6V, with Ring 10.00 No. 0572HV. with Telescope Cap. . .12.00 Sterling Silver No. 472^V S6.50 No.472^iVwith Ring7.00 No. 47234V with Telescope Cap . . .9.00 Etched. E. C. Gold Filled No. 0572 HV $9.50 No. 0572HV, with Ring 10.00 No. 0572HV. with Telescope Cap. . .12.00 72HV. Comparative sizes shown on page 24; Telescope Caps, page 44. For description of this type, see page 13. t3E«?i" ...*-sit>Ss -v^st-.j ;■• 30 Regular Type Comparative Sizes Mi* i m cm VMS ■m 'I 1 SI 4ft 4i ?5«t 9 m ji *2 3»1 m 'Hit Ml i -, i ; „4 If 3 3 I *- "a ■11 1 to J 3 SI _ ■»». v- • .•^•'^'kj " ML- ii Wfci ■ V- No. 12 H No. 12 No. 14 Illustrations are actual size. For description of this type, see page 13. No. 15 1- 9 \ \ No. 16 1- < V No. 17 For prices, and styles of mountings on above, see pages 32 to 34 inclusive. No. 18 ■ .1 ■i i 3 31 - -M - *' v ■%'.>-./v>V Regular Type is 1 <*: it lib 5 » 5? \ Plain No. 12K . No. 12..., No. 14 . . . No. 15. . . No. 16. . . No. 18. . . No. 20. . . an wm V Chased $2.50 . 2.50 . 4.00 . 5.00 6.00 8.00 10.00 No. 12 H. No. 12. . . No. 14. .-. No. 15. . . No. 16. . . No. IS. . . No. 20. . . hi? i 1 lb li ll .$2.50 . 2.50 . 4.00 . 5.00 . 6.00 . 8.00 .10.00 Gold Middle Band Engraved or Plain No. 0712! l 4 $3 50 No. 0712 3.50 No. 0714 5.00 No. 0715 6.00 No. 0716 7.00 No. 071S 9.00 m No. 0612M Gold Mounted Engraved Bands . • • • * . $3 • o0 No. 0612 3.50 No. 0614 5.00 No. 0615 6.00 No. 0616 7.00 N0.O6IS 9.00 rfcij Gold Mounted Plain Bands No. 0612^ $3.50 No. 0612 .3.50 No. 0614 5.00 No. 0615 6.00 No. 0616 7.00 0618 9.00 Xo Comparative sizes shown on page 31. For description of this type, see page 13. Clip-Caps cost extra; see list, page 54. SI ** a : - . it 1:} v ■a :.: %3 b •. » a* Sis -3 ■•' "J .? ~^ • 1 v " 4 4 I 32 Regular Type M ■I •'. # X ii ■ •: i M ri m M :■> ?.' PA? I:- !«-»>!, ■3? ."J i': id V Solid Gold Plain Middle Band Narrow No. 712H. • So. 00 No. 712 6.50 No. 714 8.00 1 ¥3 31 T . Solid Gold Plain Middle Band Wide No. 712H $8.00 No. 712 8.00 No. 714 10.00 No. 715 12.00 No. 716 15.00 Solid Gold Plain Middle Band Illustrating No. 712^ Narrow Band. Closed. Gold Mounted Chased or Plain Bands Solid Gold No. 614 $8.00 No. 615 10.00 No. 616 12.00 Solid Gold Middle Band Scroll No. 712H $8.00 No. 712 8.00 No. 714 10.00 No. 715 12.00 No. 716 15.00 Comparative sizes shown on page 31. Clip-Caps cost extra; see list, page 54. For description of this type, see page 13. oo % : a n : J "."V- '•*•".* '»'•;«•- Ilegular Type I- IT} I s ; i : -J n .1V3C Plain Gold Filled No. 0512 $8.50 No.OoH .10.00 Solid Gold No. 512>6 (with name plate) $22.50 No. ol4 (with name plate). . % . 30.00 Comparative sizes shown on page 31. Clip-Caps cost extra; see list, page 54. ♦ Plain Gold Filled £°-°312K $4.25 N°-°JJ2 5.00 No. 0314 6.50 Solid Gold 312K $ 14 . 00 No. 314 (with name plate) 18.00 For des Hj 4 K *f i Barleycorn Solid Gold No 51214 $25.00 No. 312i £ 1S 0Q II CL <*, 3i £1 rtva _ V, cription of this type see page 13 Filigree Gold Filled ^•0312K $5.00 N°-03J2 6.00 No. 0314 s.oo Solid Gold N°- ?12H $14.50 314 1 5 • 00 ^ Solid Gold ?, 12 H $23.50 £J°-? H 25.00 30.00 No. olb 40.00 it Vi 4 Water ^a.f'sfi 3fl ^ Filigree Sterling Silver i}§-JJ|« *?oo :::::: 1:88 No. 41o c crt no. 416 f;fg Gold Filled No.OoH 12 .50 N°- Oolo 15 00 N0.O0I6 is.oo ■ 1 '* 1 • 3 , 3 r .■ « 1 j . 1 : 4 34 Chased or Plain No. 22 $2.50 No. 24 4.00 Gold Mounted Engraved or Plain Bands No. 0622 S3. 50 No. 0624 5.00 Illustrations are all No. 24, actual size. Chased Sterling Silver No. 222 S6.00 No. 224 8.00 Gold Filled No. 0322 $7.50 No. 0324 10.00 Solid Gold No. 324 $25.00 Chased Full Covered Sterling Silver No. 424 $12.00 Gold Filled No. 0524 $15.00 Solid Gold No. 524 $35.00 Pineapple Full Covered Gold Filled No. 0524 $15.00 Solid Gold No. 524 $35.00 Sterling Silver No. 424 $12.00 For description of this type see page 13... I 3 35 S^Y'-iTr^*?^*:** "-^-^^SA^^:*^ .V»>->-;-e=^, Regular Type Straight Cap Plain No. 2 $2.50 .N'o- 4 4.00 No. 2 No. 4 , Chased Chased $2.50 Sterling Silver 4.00 No. 402 $7.50 No. 404 10.00 Gold Filled No. 0502 $10.00 No. 0504 15.00 Solid Gold No. 504 $35.00 Golph Sterling Silver No. 402 $7.50 No. 404 11.00 Gold Filled No. 0504 315.00 Illustrations are all No. 4, actual size. For description of this type, see page 13. .-V..-*- . ntJ-'**? rr 4 Regular Type Straight Cap f l<*MT. • ■mi *. i ACT. ,tv3ai 3 3 5 > h *1 ! * 4 4 * a * - "v" < >* ; 1 I 1 4 J Plain Solid Gold No. 504 $25.00 "Grecian Si a Gold No. 504 $45.00 Puritan Sterling Silver No. 404 $10.00 Gold Filled Xo. 0504 $15.00 Illustrations are all No. 4. actual size. Barlevcorn Plain Wreath Solid Gold Solid Gold No. 504 $30.00 No. 504 S26.00 Sterling Silver No. 402. . .' S5.00 > No. 404 8.00 For description of this type, see page 13. is - 'i 1> T .3 4 ■- - " Ci " — - « * Safety Type Comparative Sizes Jura* • 1 W*M-,.:- re..? ?1 £f?j{ . I 1 1! 4 No. 42HV No. 42 ; 2-r ! ! * i -* i ma i i ■'Km Off- wr No. 42^ No. 44 i No. 45 No. 46 Illustrations are actual size. Also made in size No. 48. For description of this type see page 13. For prices and styles of mountings on above see pages 39 to 43 inclusive- r'i 9 m < a: , . ft.. t , * I.. »i 4 H 38 ' iWi^;Wi^ii|L^, , ,i --JJii!Hi||, iii .. ii . j i a.y p iii ii ui,. i....jnny i i ■' 4 T 1 Safety Type 'r. -i i n t * ;< « la j Q_ n?5 V ■Re-- - WiTiroroirs J jrrsor > ^ v.«: , • * Plain No. 42 H S3. 00 No. 42 3.00 No. 44 4.00 No. 45 5.00 No. 46. t 6.00 No. 48. ; 8.00 Chased No. 42H a^To# 42 » . No. 44 , No. 45 , No. 46 No 48 Gold Middle Band Engraved or Plain $3.00 No. 0742H $4.00 3.00 No. 0742 4.00 4.00 No. 0744 5.00 5.00 No. 0745 6.00 6.00 No. 0746 7.00 8.00 No. 0748 9.00 Gold Mounted Plain Bands No. 0642H $4.00 No. 0642 4.00 No. 0644 5.00 No. 0645 6 00 No. 0646 7.00 No. 0648 9.00 Gold Mounted Engraved Bands No. 0642H $4.00 No. 0642 4.00 No. 0644 5 00 No. 0645 6.00 No. 0646 7.00 No. 0648 9.00 Illustrations are all size No. 44. Comparative sizes shown on opposite page. For description of this type see page 13. Clip-Caps cost extra; see list, page 54. S 1 P. i 3 3 39 Safety Type 1 :t < i i 1 i 4 a ! 4 II ; i - i &3 _h!i::l!-Jl If ft? Solid G^>!d Plain Middle Band Narrow No. 742 H S7.00 No. 742 7.00 No. 744 S.00 No. 7*5 '. ; . .10.00 No. 746 12.00 ■<>*rt 4 K *L Illustrations are sizes Nos. 42 H and 44 IT" -.via: Solid Gold Plain or Scroll Middle Band. Wide No. 742} £ $10.00 No. 742 10.00 No. 744 12.00 No. 745 14.00 No. 746 1 5.00 ** Solid Gold No. 542 V 2 $23.50 No. 542 23.50 No. 544 25.00 No. 545 30.00 No. 546 40.00 v: fa .1 »Tt Filigree Sterling Silver No. 442 H S5.50 No. 442 5 50 No. 444 7.00 No. 445 8.50 No. 446 9.50 Gold Filled No. 0542 H S10.00 No. 0542 10.00 No. 0544 12.50 No. 0545 15.00 No. 0546 18.00 * Plain Covered to Friction End Gold Filled No. 0542 H SS.OO No. 0542 9.00 No. 0544 10.00 No. 0545 12.50 Solid Gold No. 542)^ $30.00 No. 542 32.00 No. 544 35.00 No. 545 40.00 Sr 3 i -Y3 V.. . .$7.00 No. 0542 HV. with Telescope Cap. 10.00 Solid Gold No. 542HV.. . .$25.00 No. 542 HV, with Scroll Sterling Silver No. 442HV $6.00 No. 442HV, with Ring 6.50 No. 442HV, with Telesco pe C ap . 8 . 50 Comparative sizes For de Telescope Cap 35.00 *With Ring: Silver 50c. extra; Gold Filled. 50c. extra; Solid Gold $2.00 extra. With Ring and Pin: Silver. $1.50 extra; Gold Filled. $1.50 extra; Solid Gold. $4.00 extra. Barleycorn Sterling Silver No. 442 HV $6.00 No. 442HV, with Ring 6.50 No. 4424V, with Telescope Cap. 8.50 Solid Gold No. 542HV....$27.00 s«r shown on page 38; Telescope Caps, page 44. scription of this type see page 13. Full Scroll Entirely Covered Sterling Silver No. 442HV $8.00 No. 442MV, with Ring 8.50 No. 442HV. with Telescope Cap . 10 . 00 43 Telescope Caps 1 I .■I m »! i Telescope Cap, closed, with Ring and Chate- laine Pin. on Gothic E. C. Sterling Silver Self- Filling Type Pen. Telescope Cap, open, with Ring, on Scroll E. C. Sterling Silver Self- Filling Type Pen. ♦Extension End Pen. Made only in Plain E. C. Sterling Silver or Gold Filled, Vest Length, Pocket Type Pen. (Page 29.) Telescope Cap, half open, with Ring, on Scroll E. C. Sterling Silver Self-Filling Type Pen. Telescope Cap, closed, with Ring, on Scroll E. C. Sterling Silver Self- Filling Type Pen. Telescope Caps offer an added convenience when pens are carried in the vest pocket, on a chain or attached to the shirt waist by a Chatelaine pin. The Telescope Cap fits firmly and securely on the cap of the pen, yet permitting the pen to be quickly and easily detached for use. ♦The Extension End pen, made in Vest Pocket Type, Plain Silver or Gold Filled only, has a telescope mounting, and may, by a slight pull, be extended to nearly twice its normal length if so desired by the user. Made with or without telescope cap; see page 29. 44 —■A*;-:— i*_* "v«»- «-=-.•*. Telescope Caps -3 -J i V. ■sty Plain Telescope Cap, closed, with ring and chatelaine pin, on Safety- Type Pen. Chased Telescope Cap, Chased Telescope Cap, Plain Telescope Cap, Chased Regular Cap — opened, on Safety Type closed, on Pocket Type partly opened, on Pocket not telescope — closed. Pen. Pen. Type Pen. on Safety Type Pen. Rubber Telescope Caps complete (consisting of inner cap, outer cap and ring) and separate from holder — 75c each. When ordered attached to Waterman's Ideals, the price of the pen is increased 50c over prices shown in preceding pages. Telescope Caps are made to fit any vest size pen of the Safety, Pocket or Self Filling types shown in this catalog. Chatelaine Pins (as illustrated above and on opposite page) , when furnished with Telescope Caps or with any vest length pen, add to cost of Telescope Cap or Pen: Sterling Silver and Gold Filled, $1.00 each; Solid 10 Kt. Gold, $2^00 each. 45 ' -3 5 \ I I i i I I I I I I I I I t I, Y .-4 * 4 J. . i * ;] ; i j i i i • i i\ 13 is i > -i -J •i J |a 0l Q_ ? j a3 1 *1 i ft IB* et 1 5 j , I * mi- p* 51 t i Pump LOU Type V w HI if 1 \ 1 ! 1 1 -2 1 4 I. 1 ft j "t i | { I j i ... ^ » i i] n ;1 ; i < j i i - i I i ■ i 1! 1 Plain No. 82 $3.00 No. 84 4.50 No. 85 5.50 No. 86 6.50 Chased No. 82 $3.00 No. S4 4.50 No. S5 5.50 No. S6 6.50 Gold Mounted Chased Bands No. 0682 $4.00 No. 0684 5.50 No. 0685 6.50 No. 06S6 7.50 Filigree Sterling Silver No. 4S2 $5.50 No. 4S4 7.50 No. 4S5 9.00 No. 4S6.. 10.00 Transparent View of Pump Filling Type * Gold Filled No. 05S2 $10.50 No. 05S4 13.00 Illustrations are all size No. 84. 46 THE GIFT PRACTICAL True Friendship finds expression in service and the selection of Gifts. The measure of true Friendship is disclosed by the care we employ in choos- ing our tokens of esteem. Nothing is more appropriate as a Gift than a Waterman's Ideal Fountain Pen. It is a constant friend and companion, ever ready to render faithful and efficient service, inspiring in the heart of its owner a feeling of gratitude that cannot be measured by any standard of intrinsic value. Embodied in such a token are all the elements of the Gift Practical. It possesses the beauty that appeals to the artistic sense and the practical features essential to daily and constant use, making it a permanent, agreeable and useful reminder of the sincere feeling of friendship that prompted its selection. r Individualism may be expressed in the design of the mounting of the pen selected. Waterman's Ideals are made in a wide range of stvles and special mountings from which a selection may be made suitable for any occasion. Among the many types and styles illustrated in this catalog will be found silver and gold mountings fashioned into a variety of artistic and pleasing designs, and priced to suit every purse, while suggestions of more elaborate mountings of greater value are also shown (see pages 48 and 49). Emblematic mountings of Class, Fraternity, College, Lodge, and many Clubs, Societies, etc., are shown on page 49. When the Gift selected is a Waterman's Ideal Fountain Pen it is pre- eminently suitable for: — Artist or Artisan Employee or Employer Student or Scholar Lawyer or Merchant Soldier or Sailor Child or Adult No matter what the age, sex, profession, business, or walk in life, a fountain pen may be selected from the pages of this catalog that will be cherished for a lifetime, by its recipient, as The Gift Practical. 47 s . It 1 V IN ' 'if V to Special 1 J»* HTRMAH at m MM Mountings yti.il !/0s PA7 1*/ Watermaws^ 14 J 1 1 •J ■■* 'i 2 >* 31 : .1 I- \ / \ Self- Filling Type I No. 554 ! Diamond Set I With Clip Solid Gold $200.00 \ Regular Type No. 514 Majestic Solid Gold $55.00 Safetv Type No. 542HV Hand Engraved Vine With Telescope Cap Full Covered Solid Gold $53.00 Self-Filling Type No. 554 Hand Engraved Vine With Clip Solid Gold $47.50 Self-Filling Type No. 554 Golf Special Solid Gold $75.00 fr^t h ^ SOmdy mo . unte 4Waterman's Ideal Fountain Pen. in a design distinctive and appropriate, makes a perfect wuf si^ t0 fUrni5h S ^ ial «™ ^ <»* P-P- - o^sion, and upon i I I f i • * Emblem Mountings 1! No. 514 Mvstic Shrine Plain Solid Gold $35.00 id PAT (3* No. S14 Rotarv Club Solid Gold Mtg. SI 2. 00 Emblem Mystic Shrine Blue Lodge Scottish Rite Knight Templar Elk Yale Mecca f AT.l m No. S14 Blue Lodge Solid Gold Mtg. $12.00 BiS-..-s ."S W-/«lf*^'."'T.V:*- Clip-Caps cost extra; see list, page 54. No. S14 Annapolis - Solid Gold Mtg. SI 2.00 No. 514 .S35.00 . 35.00 . 35.00 . 35.00 . 40.00 . 35.00 . 35.00 No. 814. Solid Gold mounting on chased pen with any of above Emblems in handsome leather case, as follows: Emblem Price Yale $12 00 Princeton 12.00 Harvard 12 00 Univ. of Va 12.00 Columbia 12 00 Vassar 12.00 Cornell 12 00 Univ. of Mich 12.00 Stanford Univ 12.00 West Point 12 00 Univ. of Pa 12 00 Knights of Pythias 12 00 B. P. O. Elks 16.00 Eagles 12.00 Mystic Shrine 12.00 Knights of Columbus 12.00 Scottish Rite 14.00 Roval Arcanum 12.00 Knight Templar 14.00 T»- • C» » 1* •••*•*(•■••••*••».•••»» X •» • Odd Fellows 12.00 49 3 «»^vi^rj«rifi»^**5(^^ ^ 5 .» i 11 I i J M H •f *i 4 THE DUPLEX PEN WATERMAN'S Ideal Duplex Pen is especially designed for Accounting, Bookkeeping, Checking and all purposes where the alternate use of two colors of ink is necessary. This pen possesses utility and time saving features that fully justify its popularity. The holder (Regular Type) is made in two sections — one cardinal and one black — each section being a complete fountain pen within itself. If desired the cardinal section, designed for red ink, may be fitted with a Gold Pen with a fine stiff point, while the other section may be had with a coarser point for general use. When not in use the two sections may be disconnected and carried in the pocket in the same manner as any other Waterman's Ideal. The extreme simplicity and great utility of Waterman's Ideal Duplex Pen makes an instant appeal that is fully substantiated by the results obtained by its use. 4 » a*. •5 1 * % * h ij xm * i ■A rf '■* ■ 'l ,{ ; ' i 3& t V Waterman's Ideal Duplex Pen. Illustration is % actual size Prices, complete: No. 12, $5.00— No. 14, $8.00 DUO-POINT GOLD PEN The Waterman's Ideal patented Duo-Point Gold Pen marks an advance step in conformity with our policy of manufacturing a point practical for every purpose to which a Gold Pen may properly be used. The Duo-Point Gold Pen is made with a reversible point, and virtually comprises two Gold Pens in one. The regular, or side ordinarily used, writes in the usual manner, while the reverse side writes with equal facility, but with a stiffer action, making a finer mark, thus offering a distinct and practical advantage for bookkeeping and for many other writing purposes. Both sides of the Duo-Point pen have the hard Iridium point (carefully ground) featured in Waterman's Ideal Gold Pens, while the flow of ink is equally instantaneous and uniform. ■/to rltrtnt u ! | 3 j :.i n 3 4 li p. II 1 1 1 4 2* 1^ f 4 GOLD PENS T?deafFounti^ ^ mU ° h ° f ^ efficiency and tremend °us porAlarity of Waterman's The test of a fountain pen is in its action and the service rendered when the point of the Gold ren is m contact with the paper in the process of WTiting. There are literally hundreds of different kinds of paper, each offering a different resistance to the action ot the pen while no two writers write from exactly the same angle or with the same pressure; hence a Gold Pen is called upon to /ender efficient service under widelv varying and difficult conditions. / J s f * Each gold pen bearing the imprint, "Waterman's Ideal," is made to successfully stand every test to which a pen may be subjected— likewise in the line of Waterman's Ideal Gold Pens will be round a style suited to every purpose to 7 which a pen may be put. The Waterman's Ideal trade-mark is a guarantee that each pen is genuine 14 karat gold, hand tempered by the Waterman process that insures a maximum of permanent elasticity. Every pen is heavily tipped with selected hard IridW f hich rives a smooth long-wearing point not found m other gold pens. / 1/ j/^, Special Points Illustrating No. 4/ Actual size 4, W<&* jb*: „>>- ... , V* -1 -4 -1 V-.i Stenographers Bookkeepers Falcon Accounting Manifold Turned-up Point Music Ruling \ A Gold Pen for every profession, from the fine delicate pointed Accounting pen to a broad thick stub or the stiff Manifold pen for making carbon copies. j \ STENOGRAPHERS, fine flexible point All A^^NG/speciai fine point 7 ?tf*£ \\\\\\\\^ VtSSS^ tu^4d:up point : : : : : • • • r no. 2-6 sizes MUSIC * y ^ ' - ' s l zes njr T Ivr No. 2-6 sizes RULING No. 4 size only SPECIAL POINTS may be had in any style holder at prices indicated: Stenographers, Falcon, and Bookkeepers gold pens, regular price. Accounting Manifold, and Ball point gold pens. 50 cents additional to regular price->-> Music and Ruling gold pens. 31.00 additional to regular price. In this line will be found pens duplicating the action of any steel pen and possessing the added smoothness and lasting qualities found only in high grade gold pens. For sizes see following page. For prices see page 61 4 .'i Hi ■i i ■it M.i ijS I'i ft a II as ni k r J si i;? -•i © t f. I I ■ * \ 1 -r 7i 1 " i i 1 . * x ■i i * ! ! i i ll '1 'i ■ i i . \ ] - » I 1 i 1 1 i ; t I 1 I 5 » : A i J 'I 1 I! . t- j i •; i i 4 Illustration of Regular Points which are made in every degree. REGULAR STYLES Short Nrb Medium Nib Lons Xib f Fine \ Made I Medium * f Fine Medium with Coarse Points { Stub [ Oblique Coarse Stub Fine Medium Coarse \ V f I f Fine f Fine f Fine Made j Medium J Medium ' Medium with Coarse Coarse . Coarse Points j Stub I I I Oblique Size No. 0. \ ■ Idea . \ Short Nib f Fine Made Medium with -, Coarse Points j Stub I Oblique *. Medium Nib f Fine .{ Medium i Coarse Long Nib f Fine J Medium Coarse Short Nib Made with Points f Fine I Medium -) Coarse Stub [ Oblique Medium Nib Fine Medium Coarse .Fine Medium Coarse Size No. 10. Size No. 7. Size No. 8. \f.aI 7 EAJ 10 -A- Made with Points rt r f Fine J Medium 1 Coarse Stub i. Oblique Medium Nib ! Fine ' Medium i Coarse Short Nib | Fine Made j Medium vvith -j Coarse Points j Stub I Oblique Medium Nib f Fine .' Medium ^ Coarse Short Nib f Fine Made Medium with i Coarse Points j Stub 1 Oblique ft iSif " tarn 53 IDEAL CLIP-CAPS Talwayfe?^ OUr - of the Clip, as shown below^ added' t^STpricSoTfi^ * " that the pHce to ^ C SfSSS , e i Sd^f? e i a Pkin a CI ^ Cap deaIerS are authorized f,,Il ,roi„: excfl ange the old Cap (always prov 1 ded it is in good condition) allowing are ™I "T^ ™ accordance ™ th P™es quoted below. Four Trades o S are made each bearing our guarantee of perfect workmanship and quality P Cost of Clips differ according to the metal Regular 5 2 5 Sterling Silver 5Q Rolled Gold [[[ j 00 Solid Gold (14 kt) 2 00 Cost of Caps differ according to the size NUMBER ON HOLDER 12^ — 42^—52^—72^ 2—22— 1 2 — 12—52—62—72 13 4—24—14 — 14— 54— 64— 74 . 15 — Jo — 55 — 65 — 75 16 — 46 — 56 — 66 — 76 17 18 — 48 — 58 — 68—78. 20 3 .25 .25 .25 .25 .30 .40 .50 .50 .75 To arrive at price of Clip-Cap complete, add cost of Clip and Cap as shown above. MERCANTILE ADJUSTABLE CLIP An efficient Clip that grips firmly both the pen or pencil and the Docket Tt =m, •< the pen or pencil and is easily and quickly removed f romor adjusted fnK pocket ^ P ° D Made of spring metal in two sizes: No. 1 size for pencil, while No. 4 size is adjustable to most any size foun tain pen Jfor the convenience of the trade in disDlavin? the«?p CK™ tV.» f„n • ' mounted on attractive easel cards as illustrated! P following assortments are No. 4 Gold Finished . Sterling Silver . " NOTICE — ► THE PEAR SHAPf DGfllPPfR- L-E WATERMAN COMPANY. Embossed Easel Display Card No. 1— Pencil Size on % Gross Display Cards. No. 4— Fountain Pen Size on \i Gross Display Cards. Assorted on Easel Display Cards, holding 3 Dozen each. (This card carries 2 Dozen No. 4 and 1 Dozen No. 1.) Price per Gross, $7.20 all sizes. Mercantile Adjustable Clips are also made in: % .25 each Gold — 10 kt 75 44 Gold— 14kt y No. 1 32.50 each 5.00 •* •> Vi." i' ifcwi «»~- ■•. J .I 3 F SAFETY POCKETS OR business and professional women the Waterman's Ideal Safety Pockets illustrated below, offer a convenience that cannot be measured. Each style shown is made from selected high grade leather with one, two, three or four compartments. Each compartment is ot proper size and shaped to grip the pen contained in it so as to prevent its becoming dislodged or lost. Safety Pockets as illustrated are made in Black, Tan and Russet 5f • ' No. 1 No. 3 No. 6 Nos. 1, 2, 3 and 4 are made with a Safety Pin for attaching to waist, skirt or in vest pocket Nos. 5 and 6 are made with a Chatelaine loop for attaching to the belt a •: I n u n ■ -A ill i 4 .5 i } * V-5 i -4 No. 1. No. 2. No. 3. ~..':>-.:<-r : -._ One Pocket P nce , 31.80 per doz. So. 4. Four Pockets Price, §4.80 per do.. Two Pockets " O.40" " No. 5. One Pocket " 8 .00 - " Three Pockets... 3.OO " " I No. 6. Two Pockets. • 4 80 " " > - •- ».-» — ■ . » . . . . , - -J I I 'i S NOTHING gives the distinction or individuality to a gold or silver mounted fountain pen as much as an artistic and well executed inscription. Our facilities enable us to provide our trade with a very wide range of designs from which to choose, together with assurance of prompt and skillful workmanship. Special care should always be exercised by the customer to select an in- scription that will fit well in the space on the pen mounting in which the engraving is to be done. During the Christmas season orders cannot be executed promptly if received later than December 15th. Net Prices on Engraving For styles see page 57 Style M 1, Monogram, three letters or less, complete . . . $0.40 Style M 101, Monogram, three letters or less, complete. $1 .25 Style M 2, 44 4* 44 (4 44 44 • • • .40 Style M 102, 1.25 Style M 10. 44 44 44 «4 44 44 .50 Style M 150, 1.50 Style M 12 f 44 44 44 44 44 44 .50 Style M 151, " « 1.50 Style M 30, 44 44 44 44 44 .75 Style M 152, " 44 44 44 •« » 1.50 Style M 31, t 4 44 44 44 44 14 .75 Style M 153, 1.50 Style MI32, 44 44 44 44 44 (4 .75 Style M 154, " 1.50 Style M 33, 44 44 44 4 « 44 44 .75 Style M 200. 1.75 Style M 34, 44 44 44 44 44 44 .75 Style M 201, 1.75 Style M 35, 44 44 44 44 44 44 .75 Style M 202, 1.75 Style M 36, 44 44 44 44 44 44 .75 Style M 203, " *• 44 44 44 "... 1.75 Style M 37, 44 44 44 44 44 44 • * • .75 Style M 204, 1.75 Style M 38, 44 44 44 (< 44 44 .75 Style M 205, " " 4 1.75 Style M 39, 44 44 44 44 44 44 .75 Style M 206, 1.75 Style M 100, 4* 44 44 44 44 44 • « * 1.25 Style M 207, 1.75 Style L 1 Lettering. Script, small price per letter .04 Style L 10 Lettering, Block, small price per letter .06 Style L 20 Lettering, Old English Block, small price per letter . 10 Style L 21 Lettering, Old English Block, capitals price per letter . 15 Style L 30 Lettering, Roman Block price per letter . 12 Style L 31 Lettering. Roman Shaded price per letter . 15 Style L 32 Lettering, as illustrated price per letter .12 Style L 35 Lettering, Old English Shaded, small price per letter .15 Style L 36 Lettering. Old English Shaded, capitals price per letter .20 Style L 37 Lettering. Waterman Shaded, small price per letter .15 Style L 38 Lettering, Waterman Shaded, capitals price per letter .20 Style L 39 Lettering, as illustrated price per letter . 15 Style L 50 Lettering, as illustrated price per letter .25 Style L 51 Lettering, as illustrated price per letter .25 56 b=3 * If i : .1 n J? 3 • I j li i *■ ■ \ : i : i U « i : 1 i i 1 4 I I j ! i ': j i n * \ 5 ! I il ? 4 : J 4 i - f : ! i 1 j : I ; A ■■ i II ENGRAVING We illustrate below a variety of monograms and letterings pleasing to the most discriminating taste. T1 Ij M f 01 # c M 100 M 201 M 33 M 205 JULIUS A.COERDELER LI0 *Hr. CbarJtatv j&trritield *L20- Mk.Kkxxktii M.Shkrhy L30 -&r», -Arthur -€.-0rm*nd L27 LSI ,3lr,<»>n»r$t* A.Cismtthrrlift L 35 bi „.-J nr STYLE LI Sc. For prices see opposite page. In ordering engraving it is urged that special care be used to write initials and name distinctly, as alterations can rarely be made. •j i u ■■■ * 4 "i ' if * 3. n i A I* J 1* n "i ii 1 -I 4 r '5 1 1 . . ^ v ■ 57 PEN BOXES V- 4f K * i ft "* i3 rilHE standard blue box, illustrated below, has practically become a trade mark associated A with Waterman's Ideal Fountain Pens. These blue boxes are furnished to the trade separate from the pens and as our dealers may require them. Each box contains an instruction sheet for the care of the pen which salespeople should invariably call to the attention of the customer with an urgent request that it be read carefully. Boxes for Regular, Safety and Pocket Type pens are also equipped with ink filler. Each box is contained in a wrapper on which is indicated the type of pen for which it is designed. ?N4 0c **>^»»w» enrcts.TCfie.o iai u. '9. ^r, ae-rtcc fear. / j*oo rr». / 3. i9q«. ^a.**> * m. >90T- occz is fSca • 1 i t t: ? WATERMAN'S IDEAL FOUNTAIN PEN BOX For mounted pens retailing for less than $15.00 we furnish a better grade blue box, sub- stantially constructed, and of suitable size for the pens they are designed to contain. The cover of each box is convex or "dome" shaped and bears a die stamped imprint of our trade mark. For pens retailing from $15.00 to $50.00 we furnish cases of handsome design, covered with very dark green imitation leather and lined with emerald green satin and high grade velvet of the same color. 11 For pens retailing at $50 00 or over we furnish an unusually handsome box covered with genuine leather and lined wit . satin and velvet well in keeping with the Waterman's Ideal it is designed to contain. Dealers are cautioned to use these special cases only in connection with Waterman's Ideals and those retailing at the price indicated above and on the container of the box. 58 • LABELS AND BOXES LABELS THE L. E. Waterman Company's business policy embraces more than the manufacture of the best fountain pen it is possible to make — it also includes a fixed purpose and a constant effort to render every practicable assistance to dealers in handling and selling Waterman's Ideals. In order to insure your customers getting exactly the pen that they want and for the purpose of easy identification, checking, etc., each pen, before ship- ment, is labeled with a printed band showing character of point of gold pen, type of holder and style of mounting and list price to aid in checking trade discount. Occasionally, while in the dealer's show case, these bands become detached or soiled from the handling incident to fountain pen sales. To meet this problem and enable dealers to keep their stock of Waterman's Ideals in fresh and attractive condition, we have prepared and are ready to supply without cost, new Labels for replacing those soiled or destroyed. These descriptive Labels are put up in waxed envelopes. The different labels are classified and printed on separate sheets each bearing an identification letter, the labels being gummed and cut ready for instant and convenient use. With each set of labels is included a chart or classified index to enable dealers to order new labels from time to time to replace those used. Please Count before Braking Seal. ruPS ATTAC MED urn,'** box intact if ownirr u wkonc 7 Thij box contain* / PatKed by £' K««uilM Sterl. \t**\ Pen* G. F.llrJ . / /-"" i4Kt CJJ. Examined fcy - -• BOXES FOR SHIPPING To reduce errors in shipment to an absolute minimum, a triple system of checking is employed in rilling all orders- Pens are then packed in the espe- cially made cartons, as illustrated, which are so designed as to enable the most inexperienced clerk to check an invoice of Waterman's Ideals with accuracy. The Boxes are made in three sizes to contain six, nine or twelve pens. Each has two openings in the cover through which the quantity of pens and clip-caps may be checked. To prevent pilfering while in transit each box is carefully sealed with a band bearing a list of the contents. In case of a discrepancy between the invoice and the contents of a carton, dealers are urged to return the carton to us at our expense — with seal unbroken. Waterman's Ideals are recognized thrrmo4i™,f standard of Fountain Pen perfection L oZ ^y Lt'l^ T M ™ the interest m maintaining this reputation as ourseCs P ° h " Ve aS * reat ., |s ^l^iS^x^^^^jr pen H s SXn % compkt,! pe " bd "* ^"^bSSSSS ^. Our Repair Department is maintained for the convenien™ „„,! i. - frequently far more difficult to make a^alr than a neTpL ° epartment as * To insure the prompt service usually expected bv Waf(.rmor,'o tj i it is imperative that dealers should realiz ^^te SS^v our Directions for Repairs (see page 61) to the letter. 7 of following Do You Know — - That many millions of Waterman's Ideals are in daily use? That when the pen you want repaired, or exchanged reach** ™.r R«™,v r. Th.t in every mail we receive dozens of pe„ s that do not bear either the send.* „, mt or address* That it is usually not necessary to write a letter of instructions? ^WSSft*' - bean ' nS P ™ ted «~*» f » -*">•- - "Pairs that need That every package sent by mail should be Insured or Registered? 1 •A § ; 3 .1 r ■• " 5 r. *!* •- .< •: .J ' 2 -J 31 "4 H 2. 3. 4. 6. DIRECTIONS /br REPAIRS Read Directions carefully and follow explicitly. Empty the ink. Send entire holder for all repairs or adjustments. Place pen in Repair Envelope, check repairs you want made and carefully nil in name and address. If no Repair Envelopes are at hand write explicitly what repairs are wanted and enclose with pen under first class postage. If a letter is written and mailed separately give exact information as to date pen was mailed, name of owner, and style and size of pen. Your pen may arrive several days later with a great many other pens, all exactly alike. Communications about repairs or exchanges should alwavs be signed with firm name. x Price List of Separate Parts for All Types A me — For illustration of various parts see pages l(kand I? * ^-^r * — ^ Gold Pens Number on End of Holder New Parts 9 -~ Price on Allowance ; New on Old Feed Bar 3- 12H-42M~52y 2 -72X V 2-22-12-42-52-62-72 , 13 > 4-24 r 14^44-54-64-74 "15-45-55-85-7^— rr ^6-46-^-66-76 17 l'8-48-58-68-78... 10.75 .75 .75 mm • . 40 / 75 I • , .75 .75 1.00 1.25 Point Section SO. 75 .75 .75 .75 .75 .75 1.00 - 1.00 1.25 Barrel Cap With- out Clip Pressure Bars . . i- BOX AND Lever 2.25 1 Ink Tubes for Self-Filling Types, all sizes \ . S.\ $0 15 each J Interior Spirals for Safety Type, sizes Nos. 42 to 46, inclusive, 75c each.' No/ 48 ' 100 Plunger Complete for Pump Type, sizes 82 to 86, $1.25; size 88. . . 1 50 ** Gold Pens repointed or straightened 7 s *!". 50 " Clip-on-Cap adds to cost of Cap or Complete Pen Regular 25c, Sterling Silver 50c, Rolled Gold $1.00, Solid Gold $2.00 (See page 54) Numbers are stamped on the end of every holder. The prices of gold pens, feed bars and point sections apply also to these parts of all mounted styles; the gold and silver mounted barrels and caps cost additional, according to the style of mounting. Gold pens when straightened are usually softer and seldom have the original good qualities of new pens. We do not guarantee pens that have been straight- ened or repointed. No. 2 Gold Pens are, because of their smaller size, seldom worth repointmg. 61 .---4 40* i i ■ '4 H n 13 1 .1 *f 3 " 3 -3 .4 -4 '>. a) i If 5 i i i r» . '■> :l j| .,1 : i ACCESSORIES rpHE care of a fountain pen, although imperative, quickly becomes an agreeable duty. ances forT care 7 ° f Waterman ' S Ideal F °u n tain Pen reduces to a minimum the need of appli- wt J^L deaIer i Sh ° Ul r UrgC r the in ?P? rtance of Proper care and recommend the purchase of a set of the simple appliances for refilling and cleansing. " wellln^^^^^^^ th - - <>n a par with the and ^^p^pSJJSS' t0 effidenCy ' inCreaSC SatisfaCti ° n Pr0l ° ng the Hfe IDEAL JOINT OPENERS AND CLEANERS FOR REGULAR AND POCKET TYPE PENS CO m 5 ro Opener on Point Section Opener (side view) Price, $1.20 per dozen. One dozen on card Cleaner Cleaner in use Price, $1.80 per dozen. One dozen on card P~^ E f Ver ? £ ountain P en shou . I( J occasionally be given a thorough cleansing and the channels of the reea treed trom minute particles that have a tendency to accumulate and retard the flow of ink. h~.«,. th * Re rt r and P . ocket f . tv P e P ens ' if the Joint has become over tight through disuse or a il ht g u . mmin g. of , inl 5 on the threads, the Joint Opener should always be used to avoid danger of breaking or displacing the pen. w n t^l er ren ™val adjust the Cleaner over the end of the Point Section, as illustrated, and force water through the Feed channels until thoroughly Clean. (This does not apply to Safety or Self- imiing lypes, see page 74.) Joint Openers and Pen Cleaners, made of high grade rubber, are attractively carded on display easels ot one dozen each and should be included in sales to users of Regular and Pocket Type pens. Waterman s ideal Fwnuin *Vn Filler \'n. J. INK FILLERS For Regular Safety and Pocket Type Fountain Pens No. 2 Style—Glass Tube with Rubber Bulb. Price, 60c. per dozen, carded. No. 3 Style— Rubber Tube and Bulb. Price, $1.80 per dozen, carded. if WATERMAN S IDEAL INK FOR FOUNTAIN PEN AN^COMMERCIAL USE WHY GOOD INK IS IMPORTANT Discriminating users of writing fluid realize the importance of good Ink and always desire the best. Obviously the operation of a fountain pen makes unwise the use of a fluid not free from the coagulating properties of cheap and unscientifically made Ink. For over a decade Waterman's Ideal Ink has maintained a standard of excellence that pro- claims it to be the best Ink made and fully justifies the constantly growing demand for it. Fountain pen satisfaction is inseparable from ink satisfaction. To insure this result we unhesitatingly recommend Waterman's Ideal Ink as the best Ink that years of experience coupled with conscientious effort and the use of only high grade ingredients can produce. Dealers selling Waterman's Ideal Fountain Pens should caution their customers against the unnecessary use of cheap Inks containing sediment that quickly gums or clogs the channels of the Feed, or that is watery or weak in color. Waterman's Ideal Combined Writing and Copying Ink is a rare product possessing as it does every element necessary in a superfine Copying Ink, yet, with an occasional cleansing of the point section, may be used in a fountain pen with absolute satisfaction. We have a motive for manufacturing the best Ink it is possible to make — Waterman's Ideal Ink used in a Waterman's Ideal Fountain Pen helps to make possible our guarantee of absolute satisfaction. It is desired to call attention to the unusual convenience of the type of bottles designed for Desk and Traveling use. A "Traveler's Filler" in either a wood or nickel container makes it unnecessary for the owner of a Waterman's Ideal to lower the standard of the pen's service by using the unsatisfactory Ink found in the open ink-wells of hotels, post offices, etc. Our patented " pour out," with which the larger sizes are fitted, marks a distinct achievement, permitting the Ink to be poured from the bottles in a regulated stream, free from the sudden stoppage or rush that so often floods everything in the vicinity of the ink-well being filled. An important feature of Waterman's Ideal Ink, of especial interest to dealers, is the neat, attractive and convenient manner in which the bottles are boxed (as illustrated on page 66). WATERMAN'S IDEAL INK IS : A perfect chemical compound — . Scientifically made — Practical for all Ink purposes — Free from sediment — Non-corrosive — Uniform in flow and consistency — Permanent in record properties — Made in four colors — Packed in convenient and practical bottles. For Display Cartons, Boxing, Weights and Shipping instructions, see page 66. :; I * j : I i I I: i ' 1 i t -, y> ',' -5 i! * J i i > : ! i « i 1 i i \\ i ; I i -\ -t 'A * i 4 i '■ i \ i t '■i i ; 3 i ■» 63 Tt9 is^3J -■ ■->* i ~i 3 3 • -i j i "i i 1 WATERMAN'S IDEAL INK For Fountain Pen and Commercial Use ; -.i \ i > A 4 3 I 'I i i i 1 I] 2 ' ,4 ! l 31 si ft •1 t 13 IN addition to its superfine qualities Waterman's Ideal Ink is sold in containers that offer a maximum of convenience to the user. Illustrations show various styles of containers especially designed for desk and traveling use. Please order by number. TRAVELERS' FILLER Nickel Container No. 110— Blue Black $ .60 ea. 44 210— Green. . . 60 " " 310— Violet 60 " 44 7 1 0— Jet Black 60 " TRAVELERS' FILLER Wood Container No. 109— Blue Black $ .35 ea; 44 209— Green 35 " 44 309— Violet 35 " 44 709— Jet Black 35 " No DESK FILLER 105— Blue Black $ .30 ea. 205— Green 30 • 4 305— Violet 30 44 505— Red .40 44 705— Jet Black 30 44 DESK STYLE for SELF-FILLERS No. 103— Blue Black $ .20 ea. *• 203— Green 20 44 44 303— Violet 20 44 " 503— Red 25 '* 44 703— Jet Black 20 ** 3 * n 1 n TRAVELERS* FILLER Nickel Container No. 115— Blue Black S .50 ea. " 215 — Green 50 44 * 4 315 — Violet 50 44 715— Jet Black .50 44 • TRAVELERS' FILLER Wood Container No. 114— Blue Black $ .25 ea. " 214— Green 25 44 *• 314— Violet 25 44 •■• 714 — Jet Black 25 " For Display Cartons, Boxing, Weights and Shipping instructions see page 66. ^ — , ... 64 WATERMAN'S IDEAL INK For Fountain Pen and Commercial Use Waterman's Ideal Ink is made in Blue Black, Red, Green, Violet and Combined Writing and Copying. Any of these colors may be had in any of the various styles and sizes of containers illustrated. l A Gallon No. 164— Blue Black $2.25 ea. " 264— Green 2.25 " " 364— Violet 2.25 " " 464— Combined Writ- ing and Copying 2.25 " " 564— Red 3.25 " " 764— Jet Black 2.25 ** 1 Gallon No. 128— Blue Black $4.00 ea. " 22S— Green 4.00 •* 328— Violet 4.00 " " 428— Combined Writ- ing and Copying 4.00 *' 528— Red 5.00 *' " 702— Jet Black 4.00 " jW|^s»««w.jl««.J«! X A Pint No. 108— Blue Black % .45 ea. " 20S— Green 45 *' " 30S— Violet .45 " " 408— Combined Writ- ing and Copying .45 " " 508— Red 70 " '* 70S— Jet Black 45 " 1 Pint No. 116— Blue Black $ .75 ea. " 216 — Green 75 " " 316— Violet 75 " " 416— Combined Writ- ing and Copying .75 " ,4 516— Red l.io " " 716— Tet Black 75 " 1 Quart /' No. 132— Blue Black 31.25 ea.V' " 232— Green 1.25 " ' 332— Violet - 1.25 432— Combined Writ- ing and Copying 1.25 " " 532— Red 1.75 " " 732— Jet Black 1.25. *' As / i t J * . x i i ■ < » w A i iSI ^fciermar#:# - ii . i . . i. 2 Oz. No. 102— Blue Black S .15 ea. " 202— Green 15 " " 302— Violet 15 •* 502— Red 20 " 702— Jet Black .15 " 4iP 4 Oz. No. 104— Blue Black S .20 ea. " 204— Green 20 " *• 304— Violet. 20 " " 504— Red 30 " •* 704— Jet Black 20 " 6 Oz. No. 106— Blue Black* S .30 ea. - 206 — Green 30 •• 306— Violet 30 •' 506— Red 50 " 706— Jet Black 30 ** For Display Boxes, Cartons, Weights and Shipping instructions see Page 66. ; jszwzsr *z v *.+*:•> «... - . 65 1 WATERMAN'S IDEAL INK For Fountain Pen and Commercial Use HPHE standard of quality maintained in the manufacture of Waterman's Ideal Ink is admirably an\i packing 6 7 * ° f ^ P racticabili * Stained in our st^ of Sing In designing the various styles and sizes of bottles in which Waterman's Ideal Ink is sold the convenience of both the user and the dealer is kept constantly in mind. For fountain pen use the Desk Filler, Travelers' Filler, and bottle for Self-Filling Pens are specially popular styles, while the neat, attractive method of boxing enables Tdealer to ca5rv and display his stock of Waterman's Ideal Ink to advantage. 7 reduce" to^Sf™™ thf / ^1 *f ^ in cardboard <* ^Hular containers that reduce to a minimum the danger of breakage and keep the contents fresh, and the stock attractive and free from shopworn appearance. Style of Boxing 2—4 — 6 ounce sizes (See page 65) Illustrating shelf, show case or counter display boxes 114 to 714 Travelers* Filler Wood Containers—^ doz. to carton (See page 64) 109 to 709 Travelers* Filler Wood Container — ^ doz. to carton (See page 64) SHIPPING WEIGHTS Nos. Packed Weight 102 to 702 . . .3 dozen .... 16 lbs. 103 703 .... 17 " 104 44 704 ....28 " 105 M 705 • • • * 30 106 " 706 1 " 108 " 708 1 ** 17 " 109 " 709 *5 *** Nos. Packed Weight 110 to 710 ... 1 dozen 114 714 ... 3 " . . 14 " 115 " 715 ... 1 ** . . . 7 " 116 " 716 ... 1 ..30 " 132 " 732 ... 1 " ..53 " 164 " 764 Individual Bottles.. 9 M 128 " 728 ..16 i«t*.C'irjf^r.'i-j. SHU 60 y LEADERSHIP Waterman's Ideal is the recognized Fountain Pen standard of the World. Recognition of its supreme quality is universal. Waterman's Ideal has stood the test of Time and Service for over a third of a century. "Waterman's Ideal" and "Fountain Pen" have become interchangeable terms. Waterman's Ideal is the widest advertised fountain pen on the market. World-wide and constant publicity in connection with an article so well known adds much to its Selling Advantage. Basically correct in the beginning, the scientific principle involved in Waterman's Ideals has never been changed. A highly efficient engineering department is constantly employed refining the parts and designing the improved types and styles that ffltve always been a dis- tinctive feature of Waterman's Ideals, keeping them well in the forefront of popular favor and marking the milestones of progress in the fountain pen industry. Every integral part of a Waterman's Ideal is made of the best material for the purpose that it is possible to obtain. : A summary of the reasons for the supremacy of Waterman's Ideal in the fountain pen world may be expressed in one word — QUALITY. Quality of Principle Quality of Materials Quality of Construction Quality of Type Quality of Mounting Quality of Design Quality of Safety Quality of Service An analyzation of the features that combine to make Waterman's Ideals the universal stand- ard of fountain pen perfection includes first and foremost the Spoon Feed (see page 11). The Feed is to the Fountain Pen what the Carbureter is to the Automobile. The Improved Spoon Feed, a scientific development and a Waterman patent, insures a steady, even and uniform flow to the last drop of ink in the barrel of the pen. ■ '-":*3-;v;--.^.UT«.ii\v 67 : .-4 WHY A WATERMAN'S IDEAL IS ALWAYS DEPENDABLE QUALITY is again conspicuous in Waterman's Gold Pens (see pages 52 and 53) : the long j heel gives strength and firmness to their position in the point section, and the higher tempered ' 14 karat gold and hard iridium pointed nibs warrant a long life of satisfactory writing service. Merchants may sell Waterman's Ideals with the full knowledge that . —they have a uniform established value insuring a fair margin of profit. : —they are the most widely advertised fountain pens on the market, —more of them are in daily use than any other make. —each pen is warranted perfect in workmanship and construction and guaranteed to give complete satisfaction. : —the customer gets the very best fountain pen it is possible to make, —every dollar invested by the purchaser is represented by actual value received. * The business policy, facilities and entire organization of the largest fountain pen company \ in the world are back of every pen sold. We are interested in every Waterman's Ideal wherever it goes and as long as it lasts. Our guarantee and service is behind every Waterman's Ideal. « Waterman's Ideals are made in five hundred and forty different styles and sizes including a^ ! style and holder appropriate for any profession or walk in life. Each and every pen is built* I to the same high standard of Quality. Waterman's Ideals as a line appeal to practically the entire public. It is constantly found ) | by retailers to be worth while to have one or more clerks especially well pen posted with such j information and claims as are made for the line of Waterman's Ideals on this, and other pages of this reference book. j Retailers or their delegated clerks, are especially requested whenever possible, to arrange j with us for a visit to any of our factories and operating departments where the interesting processes of manufacture can be seen and studied, and where our methods of co-operating with retailers are ' i to be observed and explained in detail. \ ■ i 68 - J * 1 » -1 "r ~* ADVANTAGES OF SELLING WATERMAN'S IDEALS • ! .-1 ."5 'i TT has always been a fundamental principle of L. E. Waterman Company's business policy to 1 extend every co-operative facility possible to dealers handling and selling Waterman's Ideals. As a part of this policy, and as a result of long study of the problems involved in the sale of fountain pens, we have compiled and respectfully submit the following summarized suggestions for guidance in considering and analyzing the elements involved in the creation and maintenance of a department devoted to marketing Waterman's Ideals. Thousands of Dealers throughout the World, who began with a small stock, have, as a result of a careful study and a well-thought-out plan, installed a Fountain Pen Department so located and systemized as to multiply their annual sales many times. Be assured that you are handling the best fountain pen made: one that can be recom- mended and sold to your customers without reservation. The line of Waterman's Ideals is complete and should be handled exclusively to avoid danger of confusing the customer, and to increase the sales efficiency of the clerks selling them. A Waterman's Ideal department enables dealer?to supply the need of every customer with a minimum investment in stock on hand. The merit of Waterman's Ideals is so well knowm, their appeal so universal, and their commanding position in the market so thoroughly established as to offer a distinct sales advantage to dealers handling them. In proportion to the space necessary for their proper display, Waterman's Ideals offer as fair profit as any other article of merchandise. The most successful dealers add materi- ally to their sales and profit, by creating a Fountain Pen Department devoted exclusively to Waterman's Ideals, prominently located and with adequate facilities for their advantageous display and sale. Care should be taken in the adoption of the system for this department so that the # purchase of a Waterman's Ideal may be accomplished with a minimum of effort on the part of the customer — to this end the Pen Department should be located in a place of such promi- nence as to readily catch the attention of the public. One or more clerks thoroughly familiar with our pens should be placed in charge of the department and held responsible for it. Sales people in charge of this department should be impressed with its importance and instructed in the proper care and display of the stock together with the necessity of observing the rules for successful Fountain Pen Salesmanship as outlined on page 73. A 1 •» •; Hi J 3 . -I : 3 : : .j . < ; It At 3 '4 n \ 4 "I ;'t : « !> '1 3 SI h 1! i n i n J 4 ■A i ft .4 S I? •1 ■-: .4 n : ■} . 4 . .i 1 1 i ■ 1 :3 3 ^^^rJ^fgy^Eytreyggxre vim 'tut"* wmv ■ ii 69 ADVERTISING W A TERMAN'S IDEALS have been widely and steadily advertised for more than a third * of a century. This effort backed by superior merit has largely caused the development of the crude writing tools of the past into the fountain pen of today. The advertising of Waterman's Ideals has increased annually with the growth of our business New fields, m remote parts of the world, a forgetful public, and new generations make necessary the continuity of our advertising, telling of the merits, new developments and variations of usage of Waterman's Ideal Fountain Pen. Millions of writers, by this means are also constantly reminded of the name of the pen that they are using, and which ' is giving them such constant and satisfactory service. Nearly every known medium of advertising, practical for pen publicity, is in constant and consistent use, keeping continually before the public the convenience, advantages and superior _ features of Waterman's Ideals. TRADE HELPS SUPPLIED FREE TO DEALERS In order that dealers handling our pens may link up with our efforts and take profitable advantage of this tremendous publicity, we have carefully and scientifically prepared plans for local campaigns embracing forceful posters, folders, blotters, car cards and lantern slides with the dealer's name imprinted, also show-case and window cards, together with a wide range of electro- types for use in the columns of local papers and house publications. The advertising matter furnished dealers handling Waterman's Ideals duplicates, or is largely suggestive, of the copy used by us in our national publicity campaign and designed to instantly recall to the customer's mind the other advertisements he has recently read. Electrotypes and all other advertising matter for local use are free to dealers handling Waterman's Ideals. Every dealer should have one or more of our Waterman's Ideal Signs con- spicuously displayed as a constant reminder of where Waterman's Ideals may be bought. Why not take advantage of our efforts to assist you to increase your sales by planning a systematic local campaign? Set aside one week in each month as Pen Week, and during this period devote a liberal portion of your newspaper and window space to Fountain Pen display, supplemented by a distribution of our folders and leaflets bearing your own imprint. Every merchant handling Waterman's Ideal Fountain Pens earns the profits that are derived from this publicity, in exact proportion to the extent he takes advantage of our efforts and the demand created. Every customer thus secured also becomes a prospective purchaser of other merchandise as well. The result will both surprise and repay you in increased business. Let us know the size of newspaper and window space you desire to use and we will be glad to supply the material needed to secure the best results. «KViA**w-V»w -'JVs.-J< ~»-r. ! - .»-.-. 0 ADVANTAGES OF A COMPLETE STOCK fipHE successful merchants of today are those who are quick to recognize and meet the changing A discriminations imposed by the public in buying. The constantly increasing demands of the buying public make lax or obsolete merchandising methods fatal, and an incomplete or poorly displayed stock unwise. No one condition standard in modern merchandising is as conspicuous as the preference for goods attractively displayed and offered in a complete range of styles and prices from which your customers may choose. The purchasing public is becoming more and more particular and quickly learns where to go to find what is wanted and to buy advantageously what it desires and under the most agreeable conditions. The space required for a proper display of a complete assortment of Waterman's Ideals is small, and the margin of profit and the volume of business possible well justifies a thoroughly organized Fountain Pen Department. Waterman's Ideal Fountain Pens are made to fit every hand, with a point to suit every style of handwriting. For over a third of a century the public has recognized their supremacy. The very name has become a synonym for Fountain Pen. The first impulse of a customer desiring to purchase a fountain pen is to ask for a Waterman's Ideal. The demand, therefore, already exists to a large extent and it remains for the dealer to meet it by carrying a carefully assorted stock sufficiently large to provide the customer with the style and price of pen wanted. While it is not practicable for a dealer to carry every pen listed in our catalogue, a general stock should be kept on hand at all times and special care should be exercised to immediately replace the pens sold. The demand for a style not in stock will often cause the loss of a sale, and a customer as well. The terms and conditions afforded by our selling plan, our salesmen's service and our service stores make it possible for dealers, no matter how large or how small, to carry a stock sufficiently complete to meet every requirement of his customers. w,^.^ . £.:v.v» ,T->»V* jt>* : * 71 SYSTEM IN YOUR PEN DEPARTMENT A PROPERLY systemized and well located Pen Case or Department will speed up your «m,nt T- a ° ' inCFeaSe thG pr ° fitS fr ° m fountain P en sales so materially that we cannot urge its importance too strongly upon dealers handling Waterman's Ideals. Without specific information of the individual problems involved, in connection with the .nstallation o such a department, it is necessary that the suggestions made here should be some- what general in character. A careful study should be made of this department and a svstem installed that will enahl* the customer to be served promptly and with every certainty of getting the pen desired , Display stock should be so classified and placed as to enable the clerk to instantly produce the exact style and price of pen wanted. GENERAL RULES Keep pens in trays and classified according to type. Each pen should be kept properly labeled (see page 59). Display pens should be kept filled with ink ready for instant use. Vent holes in Caps of the Regular Type should be kept filled with wax furnished by us for the ouroose until « sale is made. In all other types the vent holes are left open at all times. purpose, until a Replace each pen sold at once, upon completion of sale, with a duplicate from reserve stock. Maintain an accurate record of stock, classified in accordance with price of pen, type, and pen points £5 l££L r ££i a " sales ' together with the name and address of purchaser when P"**- ™* Order new pens promptly to replace those sold. It is important that a full assortment be maintained at all times. ^medkte S u 0 se. SCratCh ^ 0 ° Whkh may teSt the P ° ints of the P ens should be ke P* convenient for Insist that the customer continue to test the Gold Pens until one having exactly the right "action" is found. U^Pen 0 "^^ °" ^ * SUPP ' y ° f P " Ce ' abelS a " d ° thCT su W V > es furnished bv us f °r the proper care of Labels soiled from handling should be replaced at once. !tTn a mes CardS adVertising literature - SU PP'"'«1 by us, should be kept prominently and attractively displayed More complete and detailed instructions for the guidance of sales people in charge of the Pen Case are contained in our booklet entitled "Hints to Dealers," one or more copies of which should be kept in every Pen Department at all times. Clerks handling Waterman's Ideals should thoroughly familiarize themselves with the contents of this book— as well as this catalogue. RETAIL SELLING Give positive assurance of absolute satisfaction. with full directions for its proper care. M SI LERKS waiting upon customers at the Fountain Pen Department should be careful not to ^ underestimate the importance of being thoroughly familiar with the wide range of sizes, types and styles of mountings in which Waterman's Ideals are made as well as the many different degrees of Gold Pens from which a customer may choose. A customer may be expected to know what price pen is wanted and quickly decide upon a style of mounting, but seldom is he familiar with the different features of the various types, Pocket, Regular, Safety, or Self-Filling— hence it is imperative that the clerk instantly ascertain the use to which the pen is to be put and show the type best suited for that purpose, explaining the prin- ciple of its operation clearly and fully. ' If Let your own knowledge of and confidence in the pen you are selling make the purchaser a loyal customer and enthusiastic recruit to the vast and rapidly increasing army of millions already using Waterman's Ideals. ■ ♦ 4* Make it easy for the customer to buy by knowing your stock so as to be able to instantly find the exact pen wanted. Do not substitute. A Waterman's Ideal will give years of daily service and every care fj| should be used in the beginning to insure the selection of the exact kind of pen wanted— if it is not in stock we will if necessary send an assortment on memorandum charge from which the selection may be made. - ' - ;j | Explain and demonstrate the superior quality of rubber used, the strength of clip, construe- ;j f tion of pen, etc. (see pages 10 and 11). \ 1 Explain thoroughly and carefully the principle and operation of the pen selected, together : \ ■A i-i Urge the advantages to be obtained from the use of Waterman's Ideal Ink. Each sale of a j fountain pen should include the sale of a bottle of Waterman's Ideal Ink as well. i | i i .i 73 THE CARE OF A PEN TTAEALERS and their sales people should realize the fact that the service rendered by Water- man's Ideals is materially augmented when the pen is given proper care. The simplicity of Waterman's Ideals reduces the chance of their getting out of order to a minimum. The c^re^necessary^for their continued satisfactory service is far less than that of a watch, but the very nature of their construction and operation makes it important that the rules given below, and included in the instruction sheet enclosed in every pen box, be observed. No sale of a Waterman's Ideal is complete until the purchaser is impressed with the foregoing and given thorough instruction for the care of the pen purchased. -* When filling a Self -Filling Type Pen the gold pen should be completely im- mersed and left in the ink for a second or two after the lever is snapped into place to complete filling operation. Never attempt to remove or regulate the Gold Pen or Feed, as they are scientific- ally adjusted by skilled workmen. If the action or flow of ink is not exactly as desired, send the pen to us with instructions as to the changes wanted. They will be made without charge. VENT HOLES: — Vent holes are made in the Cap of every Waterman's Ideal. While in stock or when used as. a desk pen the vent holes in the Regular Type should always be kept sealed with wax supplied for the purpose, thus preventing the evaporation of the Ink. ^ When the pen is carried in the pocket it should be kept upright (unless it is a Safety Type, which may be carried in any position) and the vent holes kept open to permit the evaporation of moisture developed by the heat of the body. CLEANSING : — The Point Section, Gold Pen and channels of the Spoon Feed should occasionally be given a thorough cleansing to remove the particles of dust, etc., that gather and prevent a free flow of the ink. Cold water with a few drops of ammonia should always be used for this purpose ; hot water never, as it destroys the polish of the rubber. After cleaning, the threads on the point section of Regular and Pocket Types should be wiped dry before being screwed back into barrel. For detailed directions for cleansing Regular and Pocket Types see page 62. To cleanse Self -Filling Type place the point in cold water and operate the lever, forcing the water in and put through the feed until clean. The Safety Type should be cleaned by removing ink, the barrel then being allowed to stand overnight in half a glass of cold water. If the inside of the Cap becomes soiled, clean it with a match covered with tissue paper or thin cloth. The construction of Waterman's Ideals makes their care a simple process, but the im- portance of an occasional thorough cleansing should not be underestimated, or neglected. ^^• i L'~.;,^ 1 i I M 11 '•••-f» »ii Accessories Page Accounting Pen . . . ' 62 Advantages of Selling Waterman's Ideais 5 % Advantages of a Complete Stock 69 Advertising. . 71 Awards TO Ball Point Pen 8-9 Bookkeepers Pen " ' ' 52 Boxes for Shipping 52 Boxes, Pen * • 59 Boxes. Special 58 Branches 58 Caps, Separate 5 Caps, Telescope 61 Care of a Pen 44-45 Chatelaine Pins "4 Cleaners 45 Clip-Cap Price List. ...'/.'.[['.'.'.'.'.'/.[.]][[[]]] • • 62 Clip-Cap and Spoon Feed ' 54 Clips, Mercantile Adjustable 11 College Emblems ' [[[' [ 54 Construction - 49 Dealer Service 10 - 13 Desk Fillers, Ink 67 Directions for Repairs ' 61 Display Cases • 61 Duplex and Duo-Point Pens " 75 Electrotypes 50 Emblems 70 Engraving 49 Factories 56-57 Falcon Pens 4 Founder ] * 52 Fraternitv Pens. .... 6 • 49 FOUNTAIN PENS Pocket Type, Comparative Sizes " ;] Plain, Chased and Gold Bands . ' * ' • ■ * 2 f Sterling Silver Mounted * * * ~ 5 " " Gold Bands and Gold Mounted '.'. '. '. . [ '. . [ ~f " Ve ^ Len S th > Plain - Chased and Goid Bands! zl t> n " Sterling Silver and Gold Mounted - t70 ^ Pump Type ' • -9-30 Regular Type. Comparative Sizes. . ..... 46 ]| ** Plain, Chased and Gold Bands « 0 31 Sterling Silver and Gold Mounted 32-33 Taper Caps, Plain, Chased, Sterling Silver' and Gold Mounted S t( 5*™*!* U P> *W phased, Sterling Silver and Goid Mounted >elf-Filhng, Plain and Chased j ° Special Mounts Safety Type, Comparative Sizes ...... 48 |] Plain, Chased and Gold Bands. " 8 " Gold Bands, Sterling Silver and Gold Mounted ?!? Len g th > Plain - Chased and Gold Bands Gold Bands and Gold Mounted ,\ 42 i i it \ 4 i FOUNTAIN PENS Page Safety Type, Vest Length, Sterling Silver Mounted 43 Special Mounts ,o Self-Filling Type, Comparative Sizes 14 " " I* Plain, Chased and Gold Bands |- ]' t " " Sterling Silver Mounted 16 " Solid Gold Band and Gold Mounted 17-18 " " Vest Length, Plain, Chased and Gold Bands 19 * t " t " *' t " Sterling Silver Mounted 20-^1 " " Solid Gold Band and Gold Mounted " Special Mounts To Gift Practical, The 7* Gold Pens < J" Holders, Various Tvpes '-'in it Ink 10-1 J Ink 'Fillers.' .' '. [ '. [ '. '. '. \ [[ '.'.['.'.'.'.'.'.'.'.'..'.['.'.'.'.'.'.'.['.'.]['.[[[[[ [ 63, 6-i, 65, 66 Introduction g_2 Joint Openers and Cleaners 62 Key to Standard Numbering System 19 Labels and Boxes " : -Jt Leadership ? Leather Pockets • -~ Manifolding Pens 52 Manufacturing ? n Medals 8_9 Mercantile Adjustable Clips 54 Monograms " 56-57 Mountings, Various Styles 13 Music Pens .. . 52 Nibs Numbering System 12 Openers, Joint ^ Pen and Pencil Sets ' -J PenPoints 5^-53 Pockets, Safetv * Principal Parts of Watermtaks Ideals ............[ 10-13 Repair Department 60-61 Retail Selling 73 Ruling Pen 52 Safety Pockets Show Cases w « Spoon Feed 11 Stenographers Pen 52 Styles of Mountings 13 System in Your Pen Department ~& Telescope Caps ; ;; ; ;; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; 44 ^: Travelers' Fillers. Ink ^ 64 Types of Holders ' 10-13 Waterman. L. E., Founder ................[..[ 6 Why a Waterman's Ideal Is Always Dependable 68 Window Display \ - ~q i ¥i5 sit