L. E. Wa'.cmin ("nmpuny Waterman's Ideal Fountain Pen YORK CITY 9f fa* Newark... 140 Thomas St. ~ Chicago, 129 South State St. Boston, 40 School St. - San Francisco, 17 Stockton St. Montreal. 179 St. James St. - Paris Ipndon.41 Kingswag,W.C2. irihl Waterman's ©Fountain Pen In brief, be known. nnection with it every most popular effort tliat is Buy Water maris Because thi ough a period of mor 2 than forty years Waterman's has nother and daughter, as the "pen of IV.. ,. .... er been sold that was r ot backed by Because th buyer has nsv price of Waterman's 3 en has always been fair and the Because the perfectly adar ad duplicates o.C original pu Because \V truth and tbe ictly to the ed. Because W repairs withou ry promise being fulfil recognised the wisdo n of mating Because of reliability. Oman's Pens and thet preeminent Because of detail can be 6 TheEe are Waterman's local Bojulu merchants Wn These are s, ;inJ most sure willalwavsn Pens which through terman's have been abl »M in tl* fountain : ke Waterman's the bes Waterman's business en field and which be, pEn to buy and the eas most reliable is the largest . 1, :„rd Ijj Waterman's (jfjj) Fountain Pen J! ON the pages i::ni-i.;:;[ri'lv I't'.llfuvuij; nre illustrations of what are universally known as Waterman's Regular Type as identified from the Self-tilling, the Pocket Type and the Safety Type. The Regular Type is made with a plain print section without threads and when the cap is adjusted over the point it is held in place by friction. It may be had with of without clip. The accompany m ; : iilu^rj-inn clearly iuJicates the simplicity Note that there are hut live part;: the pen point, the spoonfeed, the point section, the barrel and the cap. The spoon feed, when p:t.-er!y aJ : uttcJ under the pen point, insures a constant and steady flow of ink when the pen is in use. The Regular Type must be tilled with a dropper. To fill pen remove cap, ur.=.-re\v point jCt'tion, till barrel (using dropper) with Waterman's Ink, readjust point section; wipe The Regular pen is often preferred for office or home desk use because of the pbin point section and because it holds a large Gold ftns Waterman's Fountain Pen Waterman's (B Fountain Ban fa Illusrrtmoiis Are Actual S i s IlKi Snl.Jl.iUfmoW [ !?!!!! Waterman's ® Fountain fen ft Engraving We illustrate below a variety ol monograms dnd letterings from which For prices see page 76 In ordering engraving it is urged that special care he used ro print initials and name distinctly, as alterations can rarely be made. ad! ]" W a terman 's f§) Fountain Pen fib IShe Gift 'Practical t-giving is univenoA People of ill countries show their apprecia- tion of friendship by rrakino presentations to those they love or :mas. New Year's, Easter, school and college coinniencements, s, weddings and wedding anniversaries, and celebrations in honor duals are all occasions tor liberal giving and special opportunities JWaterman's ftl Fountai n Pen Waterman's Ideal In\ : saij: of Waterman's Ideal Ink offers three marked advantages the merchant. First, it is one hundred per cent satisfactory to the user; second, best known, best liked, writing fluid in existence, and, third, it s Ink and nselfwith styles and siaes of containers and carry ample and \ READ THE FOLLOWING FACES NOW AWaterman's Show Case will be one of your very Best Salesmen! s Pens, WATERMAN'S SHOW CASE will not only add immeasurably to the general attractiveness of your store but will prove one of your very best pen and pencil salesmen ! In fact, the merchant who has been able to do a fair pen business without a show case, very often doubles his sales when he uses a Waterman's show case for the exclusive display of Water Pencils, and Inks— as it should be used. And we ate, the re- fore, anxious ti> l.iin.i isli you ;m attr.iL-.liwk- downed, uell con smiled and beautifully finished show ci-c. wiili nay- 10 fit, at actual cost lo us to nuinii/acljire it. You will find on the follcm-ine pa^es illustra- tions of Watermen's sho\\ cases in a variety ol designs and capa.il ies and in 1inisl.es that will libd jo fully explain ii L. E. Waterman Company A Waterman's Show Case, Properly Used A Proper Display of Pens in Your Store Will Double Your Waterman's Business! is as Important as Your Window Display Show Cases Multiply Waterman's Sales SHOW CASE No. 30 Size over all: 73H inches wide; 24 inches deep; 42 inches high Displays iO dozen Waterman's Ideal Fountain Pens (mdodittg space for 10 Combi- nation Sots) on ten No. 21 trays. Three slide-down, mirrored doors back of upper display compartment Display compartment in lower front— inside: 69 inches wide; 7:'-, inches deep: 14 1 in inches lush, with sliding plate ahiss doors in front and higWy polished wood back and sides. Twelve storage drawers, four to a tier, in back of lower cotnpLirtment. Show Case No. 30 finished in Oak, Mahogany or Walnut- Iiquipped i'Vir electric HijlitiiiL; if desired. And Qreatly Decrease Your Selling Effort!